What do Coca-Cola and Google have in common?
Well, aside from the fact that they both have a secret recipe for their success--Coke's ingredients and Google's algorithm--they don't have much in common. However, after Google decided to make a massive change to its search interface, that could soon change.
Flash back to 1985, when Coca-Cola decided it would be a good idea to change the recipe it had used for around 100 years. This New Coke was better tasting--early taste-testers loved it--and it should have been a huge hit among Coke drinkers. Long story short? It wasn't. It bombed. Coca-Cola was forced to admit defeat and bring back its "Classic" recipe.
Fast forward to 2010 and Google launches a new interface for its search results. Not just a few minor tweaks--searchers have happily accepted those over the past 10+ years. No, this is a major overhaul of the logo, the layout, the fonts, the navigation. Just about everything changed. Heck, our Google results even have more caffeine now!
So, the question is, will Google users love the "New Google" or complain until Google brings back "Google Classic?" Well, it's still too early to tell, but there's already a lot of complaining going on at Google's official help groups. Someone's even found a way to switch your Google interface back to the way it was--before Google messed with it.
The question remains: are users complaining because--let's face it--none of us like change, or will these grumblings of discontent turn users to the alternative taste of Pepsi...sorry, Bing.
What do you think of the new Google interface? Do you love it or hate it? Or are you more of a Sierra Mist kind of person?
Ps: This article is orginally written by Andy Beal.
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