Every web master is looking for more, highly targeted traffic. SEO, or Search Engine Optimization can help with that goal. Tremendous amounts of traffic can come from a few small changes in SEO.
A search engine searches the web for information on relevant topics found on web sites. Internet searches are performed using keywords. Search engines index keywords and the sites where they located them. For instance, if you search for the keyword vitamin, the search engine will return a list of sites that contain the word vitamin. The search engines sort through infinite amounts of data to help searchers find exactly what they're looking for.
The search engine needs to find the information to be able to provide users with relevant results. This is done using what are called web robots or spiders. These spiders constantly "crawl" the Internet looking for new content. Once they find this information it is organized and indexed into a list. The spiders generally start the search for new information on popular sites. From there they spread out following every link on the website. They index the words on the web sites and in the links keeping track of where they were found.
At optimal levels the spiders are very fast covering about 100 pages per second. Spiders crawl web pages from behind the scenes, from top to bottom, left to right, much like we read the page. Keywords close to the top of the page are given more weight. As are keywords in bold, title text, underlined, italicized or highlighted in some way.
In addition to the text you see the spiders also read the meta tags on the site. Meta tags allow the webmaster to select key words and ideas to help index the site.
Once the information is found and indexed it is organized to be used by searchers. The index includes the key word or key word phrase, The URL, and how many times the keyword appeared on the page. The job of the search engine is to return the most relevant results for your search, so key words are weighted based on the density of the keyword on the site.
The exact methodology used by the search engines is a highly guarded secret. In order to optimize your page, you must know some of the basics of how the search engines work.
If you want to maximize the traffic you receive from search engines it is important to practice good SEO. There's a tremendous amount of information available on the Internet including articles, eBooks and even free courses teaching SEO techniques. For more visit http://www.theseosecretrevealed.com/
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