Web Design and SEO Tips for the Newcomer

Find your Keywords!

Keywords – the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your websites success in the search engines.

There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are looking for popular keywords in terms of expected traffic delivery but have a low competition score from other competing sites. This score can be called KEI.

KEI or Keyword Effectiveness Index is a measure of performance. KEI is a ratio of business against competitiveness. The lower the KEI number the harder to get results in the search engine results pages.

As a general rule avoid any keyword with a KEI of under 0.1 as this will be very difficult to target and you could be wasting your efforts.

Go for longer, perhaps 3 word keyword phrases that carry good traffic. The benefits being that they are usually easier to target and provide better, more qualified traffic. Try to avoid broad, non specific terms.

Competitors to that keyword?

Find out how many backlinks your competitor sites have - there are many to choose from, just do a search for backlinks tool. They all give varying results but don't get distracted by that, just find a tool and use that in all cases, this will ensure that the results you get are at least relative.

No1 competitor HTML

Have a good look at the top two or three websites HTML for that keyword. Have they done anything that you can improve upon? usually be looking closely at three different sites you can arrive at a best method to use for your site. Ensure that title, heading and other tags include your keywords - remember to be consistent as mentioned earlier.

Improve your HTML

Aim to write valid HTML code. The search engine robots prefer clean code and a valid site will usually guarantee that all of your site will get crawled. Always take the time to write original content too - avoid the copy / paste syndrome that plagues many sites. The search engines thrive on original content, make sure that they notice yours.

Search engines are always looking out for duplicate content and will choose not to display your pages for a given search if it thinks your site is not the originator.

Some HTML tips with SEO in mind:

Description tag - take the tine to write an appropriate description tag for every page of your site. Google will display this in it's results pages and a well written description here should lead to more searchers actually clicking your link and becoming a visitor.

Title tag - This is probably the most important piece of HTML. Always include your keywords here and write an accurate keyword rich title tag for every page of your site.

Keywords tag – It is good practice to put a list of related keywords into this tag although don't overdo it and do not include any keywords that are not relevant to your web page.

Keep the code clean, use DIVs and not Tables where possible as this has many benefits and it means the ratio of content to code is greater. Try to use your keywords in heading tags throughout the pages.

Take the time to write original copy that uses the chosen keywords throughout. Write the text for a human to read though and not as though you've written it for a search engine. Over use (or spamming) of keywords will work against you always.

Try to get the good text content as near to the top of your code as possible. You could use CSS positioning to help with this.

Navigation – Use keyword rich absolute text links with a title where possible and not relative links.

Link to the domain name itself when linking back to the homepage and not /index.html. The search engines will then find the content in one place and not try to index two URL's - a very common mistake.

To target several keywords, create several pages to do this using the above methods. You cant expect one page to perform for everything. For more visit http://www.studio-40.com/

Guidelines on Search Engine Optimization

SEO or Search Engine Optimization plays a very big part in the advertising of products and services offered by internet marketing campaigns. Through search engines, marketers can advertise their businesses and get more hits and website visits. Their success is determined by their rank in the dominating search engines in the World Wide Web.

The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.

Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is Advantages of SEO, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.

The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.

Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains.

There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.

If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO. For more visit http://www.easymlmprofits.com/

Good Article is a improtant part of Web Optimization

Writing articles on the internet and expressing them to the web audience is gradually over-taking the conventional media. The influence of Search engines has also changed the overall style of writing articles which are more optimized for the internet. Writing articles is also the best tool to promote your blog or website. A majority of traffic that a web page receives depends on how well it's evaluated by search engines and presented in their results for a given search keyword. Search engines are not humans so it is important that your article is optimized for both web audience and search engines like Google. We have outlined a few important things that one should follow when writing an article which you intend to publish on the internet. 1. Keyword Density: It is important that your main keyword or the theme of the article is repeated multiple times, thus helping the search engine to know what exactly the article is about. For example if your article title is about the 'Problems faced by the Cyclone victims of Burma". Just think, keeping such a long theme as your keyword is not practical, I would personally shorten it to just "Cyclone victims of Burma". Even further (in this context), the major keywords are clearly "Cyclone" and Burma". You should try to repeat these two in your article body multiple times. Induce these words in such a manner so that the overall flow of reading the article is not disrupted. 2. Title of your article: Title should be attention grabbing and should include your keyword, for example "Cyclone victims of Burma - Cyclone problems and issues". You were smartly able to inject the word "Cyclone" twice, (which is your main keyword) in the subject line. Selecting a good title is the most important part of your article. 3. Article Length: Your articles should always be greater than 300 words. There is no upper limit but usually articles between 500 to 800 words are easy to read by most people. 4. Keep interest of users: Break your article into topics and paragraphs. Add some interesting numbers if you can, bold the important sections and even use bullet points if you can. More than anything your article should contain useful content and always try to provide correct information as much as possible. Use examples to explain your point wherever applicable. 5. Personal information: Never mention any personal information like phone number or email address in your article as spammers and telemarketers can get hold of it. But if you are somebody like a Travel Agent and want to receive calls then it may make sense to provide your contact details. 6. Even make money: You can run your own blog and put advertisements on the side. If you are not really tech/html savvy then there are several sites which invite users to submit articles on their site by filling simple forms and making money via Adsense. 7. Write articles frequently: By releasing articles frequently you may eventually make a loyal base of readers who will read your articles on a regular basis. For more information visit http://www.travelandtourisminfo.com/

SEO(Search Engine Optimization) For Noob's

Every web master is looking for more, highly targeted traffic. SEO, or Search Engine Optimization can help with that goal. Tremendous amounts of traffic can come from a few small changes in SEO.

A search engine searches the web for information on relevant topics found on web sites. Internet searches are performed using keywords. Search engines index keywords and the sites where they located them. For instance, if you search for the keyword vitamin, the search engine will return a list of sites that contain the word vitamin. The search engines sort through infinite amounts of data to help searchers find exactly what they're looking for.

The search engine needs to find the information to be able to provide users with relevant results. This is done using what are called web robots or spiders. These spiders constantly "crawl" the Internet looking for new content. Once they find this information it is organized and indexed into a list. The spiders generally start the search for new information on popular sites. From there they spread out following every link on the website. They index the words on the web sites and in the links keeping track of where they were found.

At optimal levels the spiders are very fast covering about 100 pages per second. Spiders crawl web pages from behind the scenes, from top to bottom, left to right, much like we read the page. Keywords close to the top of the page are given more weight. As are keywords in bold, title text, underlined, italicized or highlighted in some way.

In addition to the text you see the spiders also read the meta tags on the site. Meta tags allow the webmaster to select key words and ideas to help index the site.

Once the information is found and indexed it is organized to be used by searchers. The index includes the key word or key word phrase, The URL, and how many times the keyword appeared on the page. The job of the search engine is to return the most relevant results for your search, so key words are weighted based on the density of the keyword on the site.

The exact methodology used by the search engines is a highly guarded secret. In order to optimize your page, you must know some of the basics of how the search engines work.

If you want to maximize the traffic you receive from search engines it is important to practice good SEO. There's a tremendous amount of information available on the Internet including articles, eBooks and even free courses teaching SEO techniques. For more visit http://www.theseosecretrevealed.com/