SEO and social media: A perfect combo

Multi-channel marketing has always been held in high esteem - long before search engine optimisation and behavioural advertising took off.

Firms have always been encouraged to be experimental, use a broad range of promotions and appeal to as wide an audience as possible. So it is hardly surprising that digital marketing professionals are touting the benefits of combining SEO and social media.

Online marketing expert Eric Popczun claimed that together search engine marketing and social media advertising work in perfect harmony. He claimed that any business worth their salt will combine the two channels to make the most of their SEO strategy.

This is by no means a cutting-edge opinion. As mentioned above, businesses have been combining marketing channels since the dawn of time, and practically every SEO Company on the planet has realised that all content needs to be search engine optimised - whether it is going on a company website, in an email newsletter or on Twitter. But what it does show is that SEO and social media use is becoming more commonplace.

However, as well as the many positives of combining search engine optimisation with other digital marketing strategies, the increased use of relatively new technologies has its downsides.

According to anti-virus and internet security company Kaspersky, businesses should be wary of hackers when using a combination of social media and search engine optimisation to promote their wares.

David Emm, a senior security researcher at Kaspersky Labs, said many companies are being compromised security-wise by not taking precautions when using social networks.

"What we're seeing here is a social networking version of the standard phishing method," Mr Emm said.

He added: "What makes it more pernicious is that if you get a speculative approach from this bank or that bank, you're not going to respond to that, but if it comes from someone you know or trust then obviously you're more likely to click on it."

So it seems that just because businesses are finally understanding the importance of SEO (search engine optimisation) and social media marketing, this does not mean they have to get complacent when using the channels....
Ps: All the above article is originally writtern by mediarunsearch.

Good Seo Tips to know what Search Engines want

Let us take a look at what search engines want. Every single search engine is looking for words, they want lots of words, they want lots of original words, the want lots of original words that make sense. This is what they crawl and this is what they are good at ranking. More content and less fluff will improve search engine friendliness of your website.
What do we mean by fluff? Always make sure that most of the things from your sidebar that are not related to this blog in a content kind of way are removed. Things like:
» I am listed on xyz (here am I blowing my own trombone, and you have to get to know that.)
» I support this and that (the committee for prevention of cruelty to overworked imaginations, the society for the saving of purloined umbrellas , and I would like it very much if you would join me in these committees too. By the way they have been started by me, and you just need nine dollars to join which will go into the CCFPJ fund - caring and cherishing of Forsythe P Jones to keep him in hamburgers and videogames…)
» These people visited this site and were wearing pink pajamas, singing yaaa ya yippee yippee yah when they came swinging down the mountain.
» I am a member of this site, that club, that committee, that society and they would like to know everything about you. You can even give them the name of your dentist.


» I like these pictures… I really do not know much of art , but I know what I like
» Vote for me here and there… I am standing for the most popular bore contest.
» Subscribe here . Except for your own personal newsletter, do not ask everybody to subscribe to newsletters which are going to tell them about absolutely nothing at all in the shape of spam.
Follow me here » etc, etc… not only are these articles boring, but they are tiresome.
This things are OK if you run a blog or a site with lots and lots of visitors that actually click on this fluff and you get results. If you want a SEO friendly site and if you want no distractions then, it is necessary that you get rid of them.
What does (can) belong into your sidebar:
» latest posts - these are links to your post, more PR material , and indexing of your site
» your best work - post you are proud of, things you want people to read, again links to these post will give them better SERP’s.
» archives - let people find your old posts . You also have plenty of potential matter to make any future e-books.
» RSS feed button - only one, just in case someone want to subscribe to your feed.
For more visit at http://wwwseoservices.blogspot.com