Let us take a look at what search engines want. Every single search engine is looking for words, they want lots of words, they want lots of original words, the want lots of original words that make sense. This is what they crawl and this is what they are good at ranking. More content and less fluff will improve search engine friendliness of your website.
What do we mean by fluff? Always make sure that most of the things from your sidebar that are not related to this blog in a content kind of way are removed. Things like:
» I am listed on xyz (here am I blowing my own trombone, and you have to get to know that.)
» I support this and that (the committee for prevention of cruelty to overworked imaginations, the society for the saving of purloined umbrellas , and I would like it very much if you would join me in these committees too. By the way they have been started by me, and you just need nine dollars to join which will go into the CCFPJ fund - caring and cherishing of Forsythe P Jones to keep him in hamburgers and videogames…)
» These people visited this site and were wearing pink pajamas, singing yaaa ya yippee yippee yah when they came swinging down the mountain.
» I am a member of this site, that club, that committee, that society and they would like to know everything about you. You can even give them the name of your dentist.
» I like these pictures… I really do not know much of art , but I know what I like
» Vote for me here and there… I am standing for the most popular bore contest.
» Subscribe here . Except for your own personal newsletter, do not ask everybody to subscribe to newsletters which are going to tell them about absolutely nothing at all in the shape of spam.
Follow me here » etc, etc… not only are these articles boring, but they are tiresome.
This things are OK if you run a blog or a site with lots and lots of visitors that actually click on this fluff and you get results. If you want a SEO friendly site and if you want no distractions then, it is necessary that you get rid of them.
What does (can) belong into your sidebar:
» latest posts - these are links to your post, more PR material , and indexing of your site
» your best work - post you are proud of, things you want people to read, again links to these post will give them better SERP’s.
» archives - let people find your old posts . You also have plenty of potential matter to make any future e-books.
» RSS feed button - only one, just in case someone want to subscribe to your feed.
For more visit at http://wwwseoservices.blogspot.com
Showing posts with label Free Seo Tips. Show all posts
Showing posts with label Free Seo Tips. Show all posts
Friday, September 5, 2008
Sunday, August 3, 2008
Looking For The Most Successful Home Based Businesses
You probably have asked yourself at some stage, "what are the most successful home based businesses?" Well, the answer is that what is successful today may not be successful in a years time, as the online business world changes very fast. We all start out with the intention of being successful, but some fail to achieve this goal.
What may be popular today may be non-existent tomorrow. There is so much competition on the internet that it is difficult to keep a successful business going for very long. A small number of companies and opportunities manage to maintain consistent success over the years. However, there is always competition to be faced from energetic new businesses that have emerged recently. So what are the most successful home based businesses as things stand today?
One of the most successful businesses by far is the plug-in profit site. This business has been around for several years now and has helped a number of internet marketing newbies develop into some of the top internet marketers online. There are several programs that come with this business and amazing assistance from everyone within the business.
A successful home business that is fairly new is Success University. Although this is considered an affiliate program, it has developed into an extremely successful home based business that people can get involved with. With this program, you will learn everything you need to with motivation, leadership and marketing techniques. From there, you can teach others and sell the program itself to become very successful yourself.
One of the newest programs that can already be considered a successful home based business is Abunza. Abunza is an opportunity that offers you incredible support and amazingly delivers a 100 percent commission. This is something very few programs and businesses on the internet offer.
Now, this will require more effort and imagination, but why not start an enterprise from scratch, instead of just asking what are the most successful home based businesses at present. If you can get started working for your self, then that is often the most successful business idea you can have. The rewards from succeeding in your own small business can surpass being involved with even the most successful home business company on the internet, and can be well worth the time and effort needed to establish yourself.
The internet has opened up opportunities in many different ares, so look carefully for the best. You need to be a little bit careful here, as not all companies that are currently successful will be able to adapt sufficiently to survive as the business world changes. The safe route to take is to start your own business and develop it until you are successful on your own. Want to know more visit http://www.apteambuild.com/ and http://www.apteambuild.com/free-ebooks.html
What may be popular today may be non-existent tomorrow. There is so much competition on the internet that it is difficult to keep a successful business going for very long. A small number of companies and opportunities manage to maintain consistent success over the years. However, there is always competition to be faced from energetic new businesses that have emerged recently. So what are the most successful home based businesses as things stand today?
One of the most successful businesses by far is the plug-in profit site. This business has been around for several years now and has helped a number of internet marketing newbies develop into some of the top internet marketers online. There are several programs that come with this business and amazing assistance from everyone within the business.
A successful home business that is fairly new is Success University. Although this is considered an affiliate program, it has developed into an extremely successful home based business that people can get involved with. With this program, you will learn everything you need to with motivation, leadership and marketing techniques. From there, you can teach others and sell the program itself to become very successful yourself.
One of the newest programs that can already be considered a successful home based business is Abunza. Abunza is an opportunity that offers you incredible support and amazingly delivers a 100 percent commission. This is something very few programs and businesses on the internet offer.
Now, this will require more effort and imagination, but why not start an enterprise from scratch, instead of just asking what are the most successful home based businesses at present. If you can get started working for your self, then that is often the most successful business idea you can have. The rewards from succeeding in your own small business can surpass being involved with even the most successful home business company on the internet, and can be well worth the time and effort needed to establish yourself.
The internet has opened up opportunities in many different ares, so look carefully for the best. You need to be a little bit careful here, as not all companies that are currently successful will be able to adapt sufficiently to survive as the business world changes. The safe route to take is to start your own business and develop it until you are successful on your own. Want to know more visit http://www.apteambuild.com/ and http://www.apteambuild.com/free-ebooks.html
Friday, July 18, 2008
Two things which you make sucess
I struggled for a long time and got nowhere with my online business. But it's now beginning to turn around.
Here are a couple of things that I've personally done that are starting to get me some traction. This is not to say I'm a guru. I'm not. Yet. But things are beginning to go my way.
I hope these will provide some support to people who are in the down period with their online business - when you've discovered that you don't just put up a site and make millions.
Here we go:
1) Listen to your gut feel.
One of the things that attracted me to the business I joined was the promise of a pre-written email sequence to follow up with my opt-ins. In order to understand what people who opted in to my site were experiencing I opted in to my own site. And I was thoroughly dismayed.
The emails that came out were the epitome of 'interruption marketing' (hat tip to Seth Godin). They were full of SCREAMING and orders to DO THIS RIGHT NOW.
Most people who received those emails didn't much like them, so they hit the 'Spam' button pretty regularly. As a result, the delivery rate, which was low a year ago, became so low that by this year it was zero. And the pre-written emails were scrapped.
Luckily (and much to the disapproval of my sponsor at the time) I set up my own lead capture page, wrote or edited my own follow up emails, set up my own Aweber account and kept my optins well away from the 'official' email sequence. And my delivery rate has been consistently over 97%.
This is not meant as a brag. My point is this: there was a lot of pressure for me to use the 'company' system, and that would have been the easy option. But I was very uncomfortable at the thought of emails like that going out in my name, and using my email address as the 'reply to' address.
So I followed my gut feel and did my own thing - as much to protect my reputation as anything.
It's not easy to do your own thing when you're new in a business and your sponsor is encouraging you in the direction of the company system.
But, when your gut feel tells you otherwise, you should listen very carefully. And, as long as you're not breaking any terms or conditions, following your gut feel is usually not going to take you too far wrong.
2) Give others the benefit of your experience so that they can find success more quickly.
When I first set up a blog I thought that it had to be a marketing channel for my business. I was still finding my feet in the business and most of the benefits that I wrote about were simply re-stated from the company conference calls, emails and website.
Nothing I wrote at that time described my own experience. And when I read those early posts now I am, frankly, embarrassed. I also had about 1 visitor a week.
Then I realised that I could use my blog to provide support to others who were at the same stage I was. That I could actually provide something of value. It's also a very efficient way to provide support to people in my downline.
So I started to write about my own struggles and the things I'd learned, rather than pushing the business. The difficulties and successes I'd had and how I'd dealt with them.
Since then, my readership has gone up steadily and I actually enjoy writing my weekly post now - whereas before it was one of those tasks that loomed over me.
If you write about your own personal experiences it's much easier to draw people into your circle because, strange as it may seem, people can 'hear' that what you're writing is real.
It's a lot easier to get sales from people with whom you already have a relationship!
Just be sure to make a clear connection between what you're writing about and the focus of your blog!
So - two things that have helped to get things going my way:
1) Listening to my gut feel.
2) Using my experiences to offer support to others.
For More visit http://www.wealthydragon.com/blog/
Here are a couple of things that I've personally done that are starting to get me some traction. This is not to say I'm a guru. I'm not. Yet. But things are beginning to go my way.
I hope these will provide some support to people who are in the down period with their online business - when you've discovered that you don't just put up a site and make millions.
Here we go:
1) Listen to your gut feel.
One of the things that attracted me to the business I joined was the promise of a pre-written email sequence to follow up with my opt-ins. In order to understand what people who opted in to my site were experiencing I opted in to my own site. And I was thoroughly dismayed.
The emails that came out were the epitome of 'interruption marketing' (hat tip to Seth Godin). They were full of SCREAMING and orders to DO THIS RIGHT NOW.
Most people who received those emails didn't much like them, so they hit the 'Spam' button pretty regularly. As a result, the delivery rate, which was low a year ago, became so low that by this year it was zero. And the pre-written emails were scrapped.
Luckily (and much to the disapproval of my sponsor at the time) I set up my own lead capture page, wrote or edited my own follow up emails, set up my own Aweber account and kept my optins well away from the 'official' email sequence. And my delivery rate has been consistently over 97%.
This is not meant as a brag. My point is this: there was a lot of pressure for me to use the 'company' system, and that would have been the easy option. But I was very uncomfortable at the thought of emails like that going out in my name, and using my email address as the 'reply to' address.
So I followed my gut feel and did my own thing - as much to protect my reputation as anything.
It's not easy to do your own thing when you're new in a business and your sponsor is encouraging you in the direction of the company system.
But, when your gut feel tells you otherwise, you should listen very carefully. And, as long as you're not breaking any terms or conditions, following your gut feel is usually not going to take you too far wrong.
2) Give others the benefit of your experience so that they can find success more quickly.
When I first set up a blog I thought that it had to be a marketing channel for my business. I was still finding my feet in the business and most of the benefits that I wrote about were simply re-stated from the company conference calls, emails and website.
Nothing I wrote at that time described my own experience. And when I read those early posts now I am, frankly, embarrassed. I also had about 1 visitor a week.
Then I realised that I could use my blog to provide support to others who were at the same stage I was. That I could actually provide something of value. It's also a very efficient way to provide support to people in my downline.
So I started to write about my own struggles and the things I'd learned, rather than pushing the business. The difficulties and successes I'd had and how I'd dealt with them.
Since then, my readership has gone up steadily and I actually enjoy writing my weekly post now - whereas before it was one of those tasks that loomed over me.
If you write about your own personal experiences it's much easier to draw people into your circle because, strange as it may seem, people can 'hear' that what you're writing is real.
It's a lot easier to get sales from people with whom you already have a relationship!
Just be sure to make a clear connection between what you're writing about and the focus of your blog!
So - two things that have helped to get things going my way:
1) Listening to my gut feel.
2) Using my experiences to offer support to others.
For More visit http://www.wealthydragon.com/blog/
Tuesday, July 15, 2008
Article Marketing To Grow Your Business
Article marketing is one of the easiest and most effective types of website promotion. Simply by writing articles that center on aspects of your website's theme and submitting them to top article directories, you will begin to see a pickup in website traffic. If you are not a confident writer, then you can easily and affordably hire a ghost writer for your writing projects.
Well written articles can bring you free website traffic from a huge increase in back links. The key to your success with article marketing is twofold. Firstly, your articles need to be well written, informative and relevant to your website. Secondly, you need to write and submit articles to high traffic websites regularly. Article marketing won't work as a website promotion strategy if you are simply doing it occasionally, you have to work to a regular writing and submission routine so that the number of back links increase over time.
The back links from other directories are important for website promotion in two different ways. They are a link from the article to your site that very interested readers of your article can follow and therfore, they are a means for highly targeted traffic to reach your site. They also serve an important SEO (search engine optimization) service because the search engine algorithms use the number of relevant, one way back links to your website as an important factor in assigning your ranking on search results pages.
Article marketing is effective as a website promotion technique because other websites and ezines can find your articles in article directories and publish your articles with a link to your website in the resource bio. Most article directories do not allow you to place embedded links in your article but do allow you to include links and marketing information in your resource box that appears below the article.
Your resource bio info can attract free website traffic by highlighting your expertise and anything you are particularly marketing with a link to relevant pages. People who wish to use your article on their website or in their ezine must agree to keep your resource information intact.
You can choose to write an informative article about some aspect of your business that a reader may be interested in, alternatively you can write a product review designed to encourage your reader to take the next step and buy (or at least consider buying) the product. Many internet entrepreneurs use article marketing to direct people to their website to offer them a free e-book or subscription to a newsletter so that they can build an opt-in email list for ongoing marketing purposes. Article marketing is one of the best ways to pre-sell a product because it allows you to gain enough credibility with your reader that they are more inclined to click on your resource box link to discover more.
Article marketing is a highly effective tactic to attract free targeted traffic to your website. You may have a great product and a excellent sales-pitch, but without targeted website traffic your online business will be going nowhere. However, if you are committed to writing at least one article a day and submit those articles to high traffic article directories as well as directories that have high search engine ranks, you will soon find that you will have incredible website visitors that are knocking on your online door.
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :- http://www.reprintarticlesite.com and http://promotion.reprintarticlesite.com
Well written articles can bring you free website traffic from a huge increase in back links. The key to your success with article marketing is twofold. Firstly, your articles need to be well written, informative and relevant to your website. Secondly, you need to write and submit articles to high traffic websites regularly. Article marketing won't work as a website promotion strategy if you are simply doing it occasionally, you have to work to a regular writing and submission routine so that the number of back links increase over time.
The back links from other directories are important for website promotion in two different ways. They are a link from the article to your site that very interested readers of your article can follow and therfore, they are a means for highly targeted traffic to reach your site. They also serve an important SEO (search engine optimization) service because the search engine algorithms use the number of relevant, one way back links to your website as an important factor in assigning your ranking on search results pages.
Article marketing is effective as a website promotion technique because other websites and ezines can find your articles in article directories and publish your articles with a link to your website in the resource bio. Most article directories do not allow you to place embedded links in your article but do allow you to include links and marketing information in your resource box that appears below the article.
Your resource bio info can attract free website traffic by highlighting your expertise and anything you are particularly marketing with a link to relevant pages. People who wish to use your article on their website or in their ezine must agree to keep your resource information intact.
You can choose to write an informative article about some aspect of your business that a reader may be interested in, alternatively you can write a product review designed to encourage your reader to take the next step and buy (or at least consider buying) the product. Many internet entrepreneurs use article marketing to direct people to their website to offer them a free e-book or subscription to a newsletter so that they can build an opt-in email list for ongoing marketing purposes. Article marketing is one of the best ways to pre-sell a product because it allows you to gain enough credibility with your reader that they are more inclined to click on your resource box link to discover more.
Article marketing is a highly effective tactic to attract free targeted traffic to your website. You may have a great product and a excellent sales-pitch, but without targeted website traffic your online business will be going nowhere. However, if you are committed to writing at least one article a day and submit those articles to high traffic article directories as well as directories that have high search engine ranks, you will soon find that you will have incredible website visitors that are knocking on your online door.
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :- http://www.reprintarticlesite.com and http://promotion.reprintarticlesite.com
Tuesday, July 8, 2008
Making Money With Your Blog Is Possible
As an indication of where we are as a society, there are a number of blogging business opportunities available for people who know their way around the Internet. With all sorts of interesting things like Google AdSense and other ways for people to get paid, the blog business opportunity is bigger than ever. You should be careful if you are going to consider this because you need to know how the rules are played and you need to know what counts and what does not and you need to know how you will get paid. All of these are things to consider and things which should be known when you are considering the blog business opportunity.
Blog is short for "web log", which is basically just someone's account of what happened somewhere. If a business owner wants to give more details about his business and opportunity, that's considered valid. Also considered a legitimate blog would be a theater producer that blogs about the theater. If someone maintains a blog who is a disgruntled graveyard shift worker at a hotel, they have a blog subject that is valid. What's fun about the many business opportunities is the ability to turn them all into cash.
Blogging for money is the same as anything else and it's all about driving traffic to your blog. The more people who read your blog then the more money you are likely to make. There is the added bonus that you can put advertisements on your blog that are related to your topic of your blog or the subjects of your various posts and these can make you money as well. Some would say that with the different ways to make money blogging, the old "website" may start to become a thing of the past. While that statement may be a little bit ahead of its time, there will likely be a day when webpages as we know them today are no longer. The blog is a comfortable format that we are all very familiar with as we've all had to keep journals in grade school and many of us probably kept diaries outside of school. So we all are familiar with the daily entry format of the single thought process that goes along and takes you from one thing to the next to the next.
Fortunately for those of us who enjoy the blog as a medium, they are sort of like the diary of the Internet. Diaries are still around today just as they were hundreds of years ago. So with the introduction of this new technology, turning the blog into a business opportunity seems a great thing to do right now. If you are beginning to wonder where the future is headed, we may already be here; if you are not familiar with the blog as a business opportunity and you have anything at all original to say then you had better get familiar with it really quick. For more information visit to http://sweethealthy.com/ and http://sweethealthy.blogspot.com
Blog is short for "web log", which is basically just someone's account of what happened somewhere. If a business owner wants to give more details about his business and opportunity, that's considered valid. Also considered a legitimate blog would be a theater producer that blogs about the theater. If someone maintains a blog who is a disgruntled graveyard shift worker at a hotel, they have a blog subject that is valid. What's fun about the many business opportunities is the ability to turn them all into cash.
Blogging for money is the same as anything else and it's all about driving traffic to your blog. The more people who read your blog then the more money you are likely to make. There is the added bonus that you can put advertisements on your blog that are related to your topic of your blog or the subjects of your various posts and these can make you money as well. Some would say that with the different ways to make money blogging, the old "website" may start to become a thing of the past. While that statement may be a little bit ahead of its time, there will likely be a day when webpages as we know them today are no longer. The blog is a comfortable format that we are all very familiar with as we've all had to keep journals in grade school and many of us probably kept diaries outside of school. So we all are familiar with the daily entry format of the single thought process that goes along and takes you from one thing to the next to the next.
Fortunately for those of us who enjoy the blog as a medium, they are sort of like the diary of the Internet. Diaries are still around today just as they were hundreds of years ago. So with the introduction of this new technology, turning the blog into a business opportunity seems a great thing to do right now. If you are beginning to wonder where the future is headed, we may already be here; if you are not familiar with the blog as a business opportunity and you have anything at all original to say then you had better get familiar with it really quick. For more information visit to http://sweethealthy.com/ and http://sweethealthy.blogspot.com
Tuesday, July 1, 2008
Internet Back Links And Google Ranking
If you are aware of the Google ranking of websites, you must also be aware of certain factors that play a great role in heightening the ranks. You must also know that the backlinks are one of the most effective factors that are very important in improving the Google rank. If you are not quite well aware of the importance of the backlinks, click down this page since it will provide you with the necessary details.
How would you understand if the Google ranking of your website is high or not? You have to notice the page ranking of the pages of your websites. The higher the page rank, the higher the Google ranking of your website. If you are desirous to get your website listed in Google organic results, the important websites have to link to your websites. There are many website owners who generally manage to have a number of websites linked to their websites, bulk by bulk. If those websites are popular and frequently visited, and if the keywords of the backlinks are quite relevant, the linked websites are sure to be more and more popular. The page ranking also is sure to go high.
You might wonder if backlinks form the only factor which is important in deciding the Google ranking of the websites. The fact is that there are some more factors that are also quite important in deciding the Google ranking of the websites. These factors are discussed below.
The most important thing that matters in deciding the Google ranking of the websites or some pages is the quality of the content. It has to be taken care that the content has a uniformed density of keywords. The content has to be informative. The keywords should be used in a way that they should never appear to have been forced in to the content.
The keywords of the backlinks should be chosen after giving much thought to it. They should be attractive so that the visitors feel tempted to click on the backlink and visit the page. The more the number of the visitors is, the better if the Google ranking of the website since the number of the visitors into a website is one of the important factors that decide the Google ranking of the websites. Here lies the importance of the backlinks in Google ranking.
There are certain things that have to be kept in mind. Backlinking helps in facilitating the navigation of the visitor into your website. You have to take care that the websites from which the backlinks of your websites are should be of a high quality. If the quality of that website is too poor, it may harm the Google ranking of your website while if that website is high in quality, the backlinks from that website may heighten the Google ranking of this website. You also have to take care that the website where the backlinks link to your website contain relevant contents.
For More visit at http://www.aaaurl.com/ and http://www.jae-webspace.org/
How would you understand if the Google ranking of your website is high or not? You have to notice the page ranking of the pages of your websites. The higher the page rank, the higher the Google ranking of your website. If you are desirous to get your website listed in Google organic results, the important websites have to link to your websites. There are many website owners who generally manage to have a number of websites linked to their websites, bulk by bulk. If those websites are popular and frequently visited, and if the keywords of the backlinks are quite relevant, the linked websites are sure to be more and more popular. The page ranking also is sure to go high.
You might wonder if backlinks form the only factor which is important in deciding the Google ranking of the websites. The fact is that there are some more factors that are also quite important in deciding the Google ranking of the websites. These factors are discussed below.
The most important thing that matters in deciding the Google ranking of the websites or some pages is the quality of the content. It has to be taken care that the content has a uniformed density of keywords. The content has to be informative. The keywords should be used in a way that they should never appear to have been forced in to the content.
The keywords of the backlinks should be chosen after giving much thought to it. They should be attractive so that the visitors feel tempted to click on the backlink and visit the page. The more the number of the visitors is, the better if the Google ranking of the website since the number of the visitors into a website is one of the important factors that decide the Google ranking of the websites. Here lies the importance of the backlinks in Google ranking.
There are certain things that have to be kept in mind. Backlinking helps in facilitating the navigation of the visitor into your website. You have to take care that the websites from which the backlinks of your websites are should be of a high quality. If the quality of that website is too poor, it may harm the Google ranking of your website while if that website is high in quality, the backlinks from that website may heighten the Google ranking of this website. You also have to take care that the website where the backlinks link to your website contain relevant contents.
For More visit at http://www.aaaurl.com/ and http://www.jae-webspace.org/
Monday, June 23, 2008
Marketing Tips to Trump Your Competition
Business owners all over the nation are feeling the pinch from new small businesses cropping up in every niche imaginable. New businesses offline and online are starting to crowd markets that previously were dominated by only a few niche businesses. And, due to the Internet, consumers can buy anything they want from the business of their choice from the comfort of their homes. Location doesn’t hinder buying practices any longer.
To make sure you don’t lose customers in the crowded business market, try to employ these tips into your marketing plan:
1. Know your competition. You need to understand as much as possible about your competition – what products do they sell? Who is their marketing targets? If their targets are the same as yours, you need to know so that you can be sure to offer incentives to your target market to shop with you instead of your competition. This information can help you directly: let’s say a brochure printing company offers many types of brochure printing services that their competitor doesn’t – the brochure printing company needs to bring that fact out in the open and spell it out for potential customers. If one company can print full color brochures and the other one can’t, that’s a distinct advantage that customers need to know about and it only comes from knowing the competition.
Also, iIf you find that your competition offers products or services that are selling well, you may want to take a look at your offerings to see if you can expand your product line to include similar products to gain some market share.
2. Try a new target market. If you feel you’ve reached everyone in your target market, then you may need to go after a new target to expand your business. You could extend your product line to include more people that might want your products or you could offer variations of your product that will garner sales from an entirely new set of customers. If you target a new market, you’ll need to come up with some different marketing materials – full color brochures that work for one group may not work for another. A television commercial that appeals to one group, like teens, won’t have the same effect if you turn your sights onto an adult niche. Be sure to alter your marketing campaign accordingly.
3. Mix up your sales techniques. If you’re currently selling only through your brick-and-mortar store, adding another sales technique, such as catalogs or on the Internet, can increase your sales. By giving your customers more choices to reach you, it’ll be easier for them to spend money with you rather than your competition.
4. Don’t only use discounts. Although offering discounts is one of the more widely-used marketing tactics, that doesn’t necessarily make it the best one. If you and your competition offer the same product or service, and you discount yours, you could end up looking cheap and customers will get suspicious. People might wonder what’s wrong with your company that makes you have to offer a discount. So instead of going the discount route, offer something with more value – like one-on-one time with a consultant.
5. Get customer feedback. You may think you know what your customers want, but the definition of what they want can change in an instant. Make sure that you keep up with their changing tastes and trends by asking them – either directly when they’re in your store or through surveys. You can post a survey on your Web site, email surveys or send them through the postal mail. If you use brochure printing as a marketing tactic, include a link to the survey on your Web site. When you solicit this feedback, be sure to include an incentive, like a free or discounted item to make it worth your customers’ time to give you this important feedback.
For More visit http://www.printplace.com/printing/full-color-brochure-printing.aspx,
To make sure you don’t lose customers in the crowded business market, try to employ these tips into your marketing plan:
1. Know your competition. You need to understand as much as possible about your competition – what products do they sell? Who is their marketing targets? If their targets are the same as yours, you need to know so that you can be sure to offer incentives to your target market to shop with you instead of your competition. This information can help you directly: let’s say a brochure printing company offers many types of brochure printing services that their competitor doesn’t – the brochure printing company needs to bring that fact out in the open and spell it out for potential customers. If one company can print full color brochures and the other one can’t, that’s a distinct advantage that customers need to know about and it only comes from knowing the competition.
Also, iIf you find that your competition offers products or services that are selling well, you may want to take a look at your offerings to see if you can expand your product line to include similar products to gain some market share.
2. Try a new target market. If you feel you’ve reached everyone in your target market, then you may need to go after a new target to expand your business. You could extend your product line to include more people that might want your products or you could offer variations of your product that will garner sales from an entirely new set of customers. If you target a new market, you’ll need to come up with some different marketing materials – full color brochures that work for one group may not work for another. A television commercial that appeals to one group, like teens, won’t have the same effect if you turn your sights onto an adult niche. Be sure to alter your marketing campaign accordingly.
3. Mix up your sales techniques. If you’re currently selling only through your brick-and-mortar store, adding another sales technique, such as catalogs or on the Internet, can increase your sales. By giving your customers more choices to reach you, it’ll be easier for them to spend money with you rather than your competition.
4. Don’t only use discounts. Although offering discounts is one of the more widely-used marketing tactics, that doesn’t necessarily make it the best one. If you and your competition offer the same product or service, and you discount yours, you could end up looking cheap and customers will get suspicious. People might wonder what’s wrong with your company that makes you have to offer a discount. So instead of going the discount route, offer something with more value – like one-on-one time with a consultant.
5. Get customer feedback. You may think you know what your customers want, but the definition of what they want can change in an instant. Make sure that you keep up with their changing tastes and trends by asking them – either directly when they’re in your store or through surveys. You can post a survey on your Web site, email surveys or send them through the postal mail. If you use brochure printing as a marketing tactic, include a link to the survey on your Web site. When you solicit this feedback, be sure to include an incentive, like a free or discounted item to make it worth your customers’ time to give you this important feedback.
For More visit http://www.printplace.com/printing/full-color-brochure-printing.aspx,
Saturday, June 21, 2008
Managing and Investing Your Time Well With Home Based Business
Laying the foundation for a successful business involves two key aspects: time management and market research. If you can work efficiently at home and find the right niche with considerable profit potential, you are very likely to come out ahead in your home-based venture.
Getting your home business up and running will require a larger investment of time at the beginning, but the need to organize your work time effectively will never end. Discover the secrets to home-based business success so that you can enjoy what you do and prosper.
Practical Considerations for Working at Home
1) Have a separate office. You must distinguish when and where you work from the rest of your life at home. Your productivity depends on it. Use a calendar and track your work time to keep yourself focused on your tasks and goals.
2) Minimize the distractions of modernity. You will accomplish far more if you do not allow phone calls and other interruptions unrelated to your business to intrude on your work time.
Researching the Market - A Worthwhile Investment
Merely being a good time manager will not guarantee success, especially if you don't choose the ideal business before you start working. Finding a winning niche will yield big payoffs once your business is up and running. So make the investment before you begin to make sure you will be directing your efforts in a lucrative direction.
If you can discover a segment of the market that has a need or problem you can uniquely address, you may have a gem of a niche that is just waiting to jump on your offer. Before you move ahead with your idea though, take time to research the following:
- Short term and long term demand: Is there a current market for what you offer? Will your product or service continue to sell to the same group of people and get you valuable repeat business or will you be limited one-time purchases?
- Competition: Who else might be offering the same thing? If you have direct competition, you will need to examine those companies thoroughly and find ways to surpass them. You need to win over their customers in addition to drawing and keeping your own.
- Prospects: Will your product bring in paying customers? Make sure the same thing is not already available online for free. Your offerings should be unique, valuable and attractive.
A huge percentage of home based businesses never get off the ground because of poor planning and follow through. You can avoid failure when you discover and implement these secrets to home-based business success. By structuring your home environment to allow you to work effectively and researching the market to choose the best business niche, you stand a better than average chance of being counted among the success stories in home based business. For more http://secretsinmlm.com/
Getting your home business up and running will require a larger investment of time at the beginning, but the need to organize your work time effectively will never end. Discover the secrets to home-based business success so that you can enjoy what you do and prosper.
Practical Considerations for Working at Home
1) Have a separate office. You must distinguish when and where you work from the rest of your life at home. Your productivity depends on it. Use a calendar and track your work time to keep yourself focused on your tasks and goals.
2) Minimize the distractions of modernity. You will accomplish far more if you do not allow phone calls and other interruptions unrelated to your business to intrude on your work time.
Researching the Market - A Worthwhile Investment
Merely being a good time manager will not guarantee success, especially if you don't choose the ideal business before you start working. Finding a winning niche will yield big payoffs once your business is up and running. So make the investment before you begin to make sure you will be directing your efforts in a lucrative direction.
If you can discover a segment of the market that has a need or problem you can uniquely address, you may have a gem of a niche that is just waiting to jump on your offer. Before you move ahead with your idea though, take time to research the following:
- Short term and long term demand: Is there a current market for what you offer? Will your product or service continue to sell to the same group of people and get you valuable repeat business or will you be limited one-time purchases?
- Competition: Who else might be offering the same thing? If you have direct competition, you will need to examine those companies thoroughly and find ways to surpass them. You need to win over their customers in addition to drawing and keeping your own.
- Prospects: Will your product bring in paying customers? Make sure the same thing is not already available online for free. Your offerings should be unique, valuable and attractive.
A huge percentage of home based businesses never get off the ground because of poor planning and follow through. You can avoid failure when you discover and implement these secrets to home-based business success. By structuring your home environment to allow you to work effectively and researching the market to choose the best business niche, you stand a better than average chance of being counted among the success stories in home based business. For more http://secretsinmlm.com/
Monday, June 9, 2008
How To Buy Backlinks To Improve Your Rankings
Finding the best deals is one of the best ways to get rich. That alone should be enough to motivate you to make a bit of research.
You can start by using search engines and forums. Forums related to making money online, that have sections where to buy, trade or swap links are the ones you should look for. The more popular the forum the better.
Here is what to look for when buying links.
Side wide links are not as much powerful as they seem. A site wide link means you get a link from all the pages, or many pages within the same website. For example ten thousand backlinks from a website which has ten thousand pages.
The thing is that Google does not count a lot of backlinks from the same site. They will not count as ten thousand backlinks for sure. But obviously you still get some value.
More deals you can find include, article submission, directory submission or links from a network of blogs. You cannot buy five different directory submission services, because probably they will submit to the same sites. For directory submissions find out the best deal, take your time on proper research. Usually a deal where you get a thousand directory submissions is good.
Article submission again you need to make sure you are not buying services where you get submissions to the same directories. You need to ask for a list or sample of the directories.
Once again, a deal where they submit to a thousand article directories is great. It is not suggested to keep researching for a better deal, because it will be very hard if you are not very lucky.
Remember buying links can also mean a lot of links fast pointing to your website. It is not bad at all, however you need to make sure you use different anchor texts. Create some variations of your main keyword and use all of them. Some six or eight variations is probably enough.
Variations means simple pick up your keyword like for example blue cars then create new keywords out of it, but always use your main keyword.
We get blue cars for sale, cheap blue cars, low cost blue cars, blue cars cheap and so on. But you want to use your main keyword almost all of the time. Do not take this too seriously, just make sure you change it sometimes.
Another important thing to look for when buying links on a network of blogs is that the blogs are not on the same Ip address. It does not matter if they have no pagerank, but make also sure the blogs are indexed at least. A network of blogs is simple a big list of blogs.
Certain deals consist of purchasing links from high pagerank websites, but these usually are more expensive. You should not take these deals if your budget is limited. Buying a lot of links but from pagerank zero or low pagerank websites is still great. Always make sure the websites are at least indexed.
I mentioned the term deals in this article simple because the most popular services charge a monthly fee for just one link. However if your budget is limited, you need to look for deals, which exist. For more visit http://www.outranksmart.com/Affiliates
You can start by using search engines and forums. Forums related to making money online, that have sections where to buy, trade or swap links are the ones you should look for. The more popular the forum the better.
Here is what to look for when buying links.
Side wide links are not as much powerful as they seem. A site wide link means you get a link from all the pages, or many pages within the same website. For example ten thousand backlinks from a website which has ten thousand pages.
The thing is that Google does not count a lot of backlinks from the same site. They will not count as ten thousand backlinks for sure. But obviously you still get some value.
More deals you can find include, article submission, directory submission or links from a network of blogs. You cannot buy five different directory submission services, because probably they will submit to the same sites. For directory submissions find out the best deal, take your time on proper research. Usually a deal where you get a thousand directory submissions is good.
Article submission again you need to make sure you are not buying services where you get submissions to the same directories. You need to ask for a list or sample of the directories.
Once again, a deal where they submit to a thousand article directories is great. It is not suggested to keep researching for a better deal, because it will be very hard if you are not very lucky.
Remember buying links can also mean a lot of links fast pointing to your website. It is not bad at all, however you need to make sure you use different anchor texts. Create some variations of your main keyword and use all of them. Some six or eight variations is probably enough.
Variations means simple pick up your keyword like for example blue cars then create new keywords out of it, but always use your main keyword.
We get blue cars for sale, cheap blue cars, low cost blue cars, blue cars cheap and so on. But you want to use your main keyword almost all of the time. Do not take this too seriously, just make sure you change it sometimes.
Another important thing to look for when buying links on a network of blogs is that the blogs are not on the same Ip address. It does not matter if they have no pagerank, but make also sure the blogs are indexed at least. A network of blogs is simple a big list of blogs.
Certain deals consist of purchasing links from high pagerank websites, but these usually are more expensive. You should not take these deals if your budget is limited. Buying a lot of links but from pagerank zero or low pagerank websites is still great. Always make sure the websites are at least indexed.
I mentioned the term deals in this article simple because the most popular services charge a monthly fee for just one link. However if your budget is limited, you need to look for deals, which exist. For more visit http://www.outranksmart.com/Affiliates
Thursday, June 5, 2008
The 4 Reasons You Won't Succeed In Network Marketing
Before you read this article know that it's not meant to discourage. The point of this article is to educate you on the main pitfalls of the beginning network marketer. Once you know those pitfalls you can better learn how to avoid them. Education is the one thing that will set you apart from the struggling new home business owner.
To start, the first main pitfall of new network marketers is lack of action. Now lets make the distinction between the two types of action. The first type is what I see most new Networkers do is what I call busy action.
This type of action kills new home business owners. This is the type of action where you can find 14 different things to do other than build your business.
You know exactly what I'm talking about, this is what is termed "getting ready to get ready." I suffered from this for about three years and I try to help others break away from busy work.
The second type of action is revenue producing action. This type of action is how you make your money, mainly talking to prospects and getting your advertising out there.
Well now that we're talking about advertising that leads me to my second downfall. The second downfall is when network marketers have a severe lack of marketing dollars. If you're not investing in your business then you're obviously not taking it seriously anyways. This is what Jeffrey Combs refers to as a "hobby" not a business.
If you want a hobby income then treat your business like a hobby. If you want a full time income that you can quit your job with then treat it like a business. So a marketing budget for every month is essential.
The third downfall is a general lack of people or prospects to talk to. If you aren't in daily contact with people you aren't being productive. Having a lack of serious prospects will kill your business fast. On the other hand, having an abundance of prospects will put you into a totally different mindset. This will put you into a prosperity mindset and will really explode your business.
The last downfall of new home business owners is underdeveloped skills. You MUST learn new skills if you want to be successful in this industry. New skills are essential to your advancement not only in this industry, but as a leader. Once you start adding value to yourself you become more attractive in the prospects eyes. When prospects actually think they can learn something from you then they will want to join you.
I suggest you start getting yourself educated and learn new skills. This will not only help your business, but it will also help your confidence. In the end the skills you have will decide your fate, so start adding value to yourself today. For more visit http://myinternetbusinessreview.org/
http://myabunza.org/
To start, the first main pitfall of new network marketers is lack of action. Now lets make the distinction between the two types of action. The first type is what I see most new Networkers do is what I call busy action.
This type of action kills new home business owners. This is the type of action where you can find 14 different things to do other than build your business.
You know exactly what I'm talking about, this is what is termed "getting ready to get ready." I suffered from this for about three years and I try to help others break away from busy work.
The second type of action is revenue producing action. This type of action is how you make your money, mainly talking to prospects and getting your advertising out there.
Well now that we're talking about advertising that leads me to my second downfall. The second downfall is when network marketers have a severe lack of marketing dollars. If you're not investing in your business then you're obviously not taking it seriously anyways. This is what Jeffrey Combs refers to as a "hobby" not a business.
If you want a hobby income then treat your business like a hobby. If you want a full time income that you can quit your job with then treat it like a business. So a marketing budget for every month is essential.
The third downfall is a general lack of people or prospects to talk to. If you aren't in daily contact with people you aren't being productive. Having a lack of serious prospects will kill your business fast. On the other hand, having an abundance of prospects will put you into a totally different mindset. This will put you into a prosperity mindset and will really explode your business.
The last downfall of new home business owners is underdeveloped skills. You MUST learn new skills if you want to be successful in this industry. New skills are essential to your advancement not only in this industry, but as a leader. Once you start adding value to yourself you become more attractive in the prospects eyes. When prospects actually think they can learn something from you then they will want to join you.
I suggest you start getting yourself educated and learn new skills. This will not only help your business, but it will also help your confidence. In the end the skills you have will decide your fate, so start adding value to yourself today. For more visit http://myinternetbusinessreview.org/
http://myabunza.org/
Wednesday, June 4, 2008
Web Design and SEO Tips for the Newcomer
Find your Keywords!
Keywords – the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your websites success in the search engines.
There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are looking for popular keywords in terms of expected traffic delivery but have a low competition score from other competing sites. This score can be called KEI.
KEI or Keyword Effectiveness Index is a measure of performance. KEI is a ratio of business against competitiveness. The lower the KEI number the harder to get results in the search engine results pages.
As a general rule avoid any keyword with a KEI of under 0.1 as this will be very difficult to target and you could be wasting your efforts.
Go for longer, perhaps 3 word keyword phrases that carry good traffic. The benefits being that they are usually easier to target and provide better, more qualified traffic. Try to avoid broad, non specific terms.
Competitors to that keyword?
Find out how many backlinks your competitor sites have - there are many to choose from, just do a search for backlinks tool. They all give varying results but don't get distracted by that, just find a tool and use that in all cases, this will ensure that the results you get are at least relative.
No1 competitor HTML
Have a good look at the top two or three websites HTML for that keyword. Have they done anything that you can improve upon? usually be looking closely at three different sites you can arrive at a best method to use for your site. Ensure that title, heading and other tags include your keywords - remember to be consistent as mentioned earlier.
Improve your HTML
Aim to write valid HTML code. The search engine robots prefer clean code and a valid site will usually guarantee that all of your site will get crawled. Always take the time to write original content too - avoid the copy / paste syndrome that plagues many sites. The search engines thrive on original content, make sure that they notice yours.
Search engines are always looking out for duplicate content and will choose not to display your pages for a given search if it thinks your site is not the originator.
Some HTML tips with SEO in mind:
Description tag - take the tine to write an appropriate description tag for every page of your site. Google will display this in it's results pages and a well written description here should lead to more searchers actually clicking your link and becoming a visitor.
Title tag - This is probably the most important piece of HTML. Always include your keywords here and write an accurate keyword rich title tag for every page of your site.
Keywords tag – It is good practice to put a list of related keywords into this tag although don't overdo it and do not include any keywords that are not relevant to your web page.
Keep the code clean, use DIVs and not Tables where possible as this has many benefits and it means the ratio of content to code is greater. Try to use your keywords in heading tags throughout the pages.
Take the time to write original copy that uses the chosen keywords throughout. Write the text for a human to read though and not as though you've written it for a search engine. Over use (or spamming) of keywords will work against you always.
Try to get the good text content as near to the top of your code as possible. You could use CSS positioning to help with this.
Navigation – Use keyword rich absolute text links with a title where possible and not relative links.
Link to the domain name itself when linking back to the homepage and not /index.html. The search engines will then find the content in one place and not try to index two URL's - a very common mistake.
To target several keywords, create several pages to do this using the above methods. You cant expect one page to perform for everything. For more visit http://www.studio-40.com/
Keywords – the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your websites success in the search engines.
There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are looking for popular keywords in terms of expected traffic delivery but have a low competition score from other competing sites. This score can be called KEI.
KEI or Keyword Effectiveness Index is a measure of performance. KEI is a ratio of business against competitiveness. The lower the KEI number the harder to get results in the search engine results pages.
As a general rule avoid any keyword with a KEI of under 0.1 as this will be very difficult to target and you could be wasting your efforts.
Go for longer, perhaps 3 word keyword phrases that carry good traffic. The benefits being that they are usually easier to target and provide better, more qualified traffic. Try to avoid broad, non specific terms.
Competitors to that keyword?
Find out how many backlinks your competitor sites have - there are many to choose from, just do a search for backlinks tool. They all give varying results but don't get distracted by that, just find a tool and use that in all cases, this will ensure that the results you get are at least relative.
No1 competitor HTML
Have a good look at the top two or three websites HTML for that keyword. Have they done anything that you can improve upon? usually be looking closely at three different sites you can arrive at a best method to use for your site. Ensure that title, heading and other tags include your keywords - remember to be consistent as mentioned earlier.
Improve your HTML
Aim to write valid HTML code. The search engine robots prefer clean code and a valid site will usually guarantee that all of your site will get crawled. Always take the time to write original content too - avoid the copy / paste syndrome that plagues many sites. The search engines thrive on original content, make sure that they notice yours.
Search engines are always looking out for duplicate content and will choose not to display your pages for a given search if it thinks your site is not the originator.
Some HTML tips with SEO in mind:
Description tag - take the tine to write an appropriate description tag for every page of your site. Google will display this in it's results pages and a well written description here should lead to more searchers actually clicking your link and becoming a visitor.
Title tag - This is probably the most important piece of HTML. Always include your keywords here and write an accurate keyword rich title tag for every page of your site.
Keywords tag – It is good practice to put a list of related keywords into this tag although don't overdo it and do not include any keywords that are not relevant to your web page.
Keep the code clean, use DIVs and not Tables where possible as this has many benefits and it means the ratio of content to code is greater. Try to use your keywords in heading tags throughout the pages.
Take the time to write original copy that uses the chosen keywords throughout. Write the text for a human to read though and not as though you've written it for a search engine. Over use (or spamming) of keywords will work against you always.
Try to get the good text content as near to the top of your code as possible. You could use CSS positioning to help with this.
Navigation – Use keyword rich absolute text links with a title where possible and not relative links.
Link to the domain name itself when linking back to the homepage and not /index.html. The search engines will then find the content in one place and not try to index two URL's - a very common mistake.
To target several keywords, create several pages to do this using the above methods. You cant expect one page to perform for everything. For more visit http://www.studio-40.com/
Tuesday, June 3, 2008
SEO - One way links or two way links
This is a big question that is playing on the mind of almost all search engine optimizers. There are many forums and blogs where this is being discussed to make it easier for the SEO analysts to know the best possible way to get backlinks. Now we all know what can more and more backlinks mean to a website when its performance on search engine results page is considered.
Let us first analyze the case of reciprocal links or two-way links. You would want your site to be linked by a PR3 and above site. This is normally possible when you too have a PR3 site else the other site administrator might not be interested for all justified reasons. But in case you have a lower page rank or no page rank at all, then it becomes a very difficult process. Why would a PR3 site link to your site when you have a zero Page rank?
There is also one more reason why one should try to avoid two ways links though it can generate more backlinks. More and more outbound links decreases the overall page rank of the site.
So today more and more sites are trying to get inbound links and that too one-way links. This is possible through article posting. Great articles when submitted in hundreds can boost up the page rank. You can post articles to sites that accept them with a link to your website. So you don’t have to link your site to others whereas your site is getting linked. But one point needs to be remembered that the articles should not be sloppy and of no use. The article should be easy to read, informative, have all the answers that one is looking for to make it viewed by more and more number of users.
Reciprocal links can be very helpful once you have already achieved a high page rank. Then you can get links easily from other PR3 and above sites. It is not always possible to continue writing great articles. It is then that the two way link procedure can be of real help. But for the initial stages article posting is no doubt a better option to get one way inbound links.
The ground rule for search engine optimization is to make your website popular on the web. When you don’t want to spend on advertisements and paid links, getting one-way links through article posting is the best possible option. For more visit at http://www.seo-specialists-india.com/seo-services.html
Let us first analyze the case of reciprocal links or two-way links. You would want your site to be linked by a PR3 and above site. This is normally possible when you too have a PR3 site else the other site administrator might not be interested for all justified reasons. But in case you have a lower page rank or no page rank at all, then it becomes a very difficult process. Why would a PR3 site link to your site when you have a zero Page rank?
There is also one more reason why one should try to avoid two ways links though it can generate more backlinks. More and more outbound links decreases the overall page rank of the site.
So today more and more sites are trying to get inbound links and that too one-way links. This is possible through article posting. Great articles when submitted in hundreds can boost up the page rank. You can post articles to sites that accept them with a link to your website. So you don’t have to link your site to others whereas your site is getting linked. But one point needs to be remembered that the articles should not be sloppy and of no use. The article should be easy to read, informative, have all the answers that one is looking for to make it viewed by more and more number of users.
Reciprocal links can be very helpful once you have already achieved a high page rank. Then you can get links easily from other PR3 and above sites. It is not always possible to continue writing great articles. It is then that the two way link procedure can be of real help. But for the initial stages article posting is no doubt a better option to get one way inbound links.
The ground rule for search engine optimization is to make your website popular on the web. When you don’t want to spend on advertisements and paid links, getting one-way links through article posting is the best possible option. For more visit at http://www.seo-specialists-india.com/seo-services.html
Monday, June 2, 2008
Online Way Of Marketing Your Business
If you are searching for more online customers due to your business growth, then reaching online users becomes a completely new way of marketing a business. It could eventually develop into your new way of doing business completely, changing your focus, strategies and the way you do things entirely.
Website marketing and business marketing are two different styles for online marketing. With web site marketing the goal is to have people searching for particular services or products find your web site while conducting an online search through the major search engines. There are many facets involved in web site marketing and once a business is able to get them all clicking together, there is a good chance they will experience a major influx of new visitors to their web site.
One the other side are businesses that heavily promote their availability aimed at the internet users more so than the search engines. Buying internet advertisements, sending out emails and other promotional marketing materials that are designed to bring visitors to their online web sites, are just a few of the online marketing strategies being used today.
One of the things to remember with online marketing is to consider your home page as a billboard along the side of the road. If there is little traffic along the road, there will be few people who will see your billboard so your efforts should be focused on getting people on the right road. Taking it all into view, a specific brand of a personal care item may have thousands of websites, operated by different people who got their site free when they signed up.
If a person searches for the brand by name, there is no telling whose web site is going to pop up in the search results. If you own one of these thousands of sites, specific marketing will need to be done to guide that potential traffic to the site you own. To do this you can use pay-per-click advertising that you pay for based on the number of visitors who click through to your site.
Another popular way to drive customers and visitors to your website is affiliate marketing. An affiliate will drive the traffic to you, then you pay an agreed percentage or dollar amount. You'll only pay for it if your site makes a sale, therefore gaining free advertising. You could potentially turn search engines against your site by having too many unrelated links. Although link exchange programs can be good, unrelated links may turn your site sour to their results pages.
For more visit at http://sweethealthy.com/
Website marketing and business marketing are two different styles for online marketing. With web site marketing the goal is to have people searching for particular services or products find your web site while conducting an online search through the major search engines. There are many facets involved in web site marketing and once a business is able to get them all clicking together, there is a good chance they will experience a major influx of new visitors to their web site.
One the other side are businesses that heavily promote their availability aimed at the internet users more so than the search engines. Buying internet advertisements, sending out emails and other promotional marketing materials that are designed to bring visitors to their online web sites, are just a few of the online marketing strategies being used today.
One of the things to remember with online marketing is to consider your home page as a billboard along the side of the road. If there is little traffic along the road, there will be few people who will see your billboard so your efforts should be focused on getting people on the right road. Taking it all into view, a specific brand of a personal care item may have thousands of websites, operated by different people who got their site free when they signed up.
If a person searches for the brand by name, there is no telling whose web site is going to pop up in the search results. If you own one of these thousands of sites, specific marketing will need to be done to guide that potential traffic to the site you own. To do this you can use pay-per-click advertising that you pay for based on the number of visitors who click through to your site.
Another popular way to drive customers and visitors to your website is affiliate marketing. An affiliate will drive the traffic to you, then you pay an agreed percentage or dollar amount. You'll only pay for it if your site makes a sale, therefore gaining free advertising. You could potentially turn search engines against your site by having too many unrelated links. Although link exchange programs can be good, unrelated links may turn your site sour to their results pages.
For more visit at http://sweethealthy.com/
Thursday, May 29, 2008
Many Benefits of Hiring a Professional Blog Writer
Most people are able to write, and some of those are even able to write good. But, for as good as those people can write, only a few are able to write as quick and as persuasive as a professional writer. There are many reasons to hire a professional blog writer, and they are listed in this article.
A professional blog writer is able to write blogs to post throughout the internet which will get traffic to that persons site. By effectively using a blog writer, you will be able to makemore money and promote your blog. Below are the benefits of hiring a professional writer:
1. Professional writers are able to work quickly and get your order done. If you are looking to get blog articles written in a hurry so that you are able to post them on the internet and begin to get more traffic to your site, hiring a blog writer is the thing to do.
2. Many people that have websites and need blog articles do not have the time to write there own. A lot of time and effort is required to write and edit a good quality article.. There are many other things that need to be taken care of other than articles, so hiring someone to write the articles for you will allow you to focus on those other things.
3. Depending on what the articles are about, there will probably be research that is needed. Professional writers have experience in doing research that allows them to quickly and effectively research a topic. They are able to research any product, service, program, or person, which helps you to know that the blog article is going to be good.
4. There are many reasons to want blog articles, be it to sell a product or get traffic to your site. A blog writer can write you a clear piece of work that will inform and persuade those who are reading it. A good blog article will make one consider to buy your product which will help you to make more money.
5. A professional writer is someone who writes for a living, so you know that the articles that they give you will be organized and clear. You know that there will be no errors and that you will have an effective piece of marketing when you post the articles around the internet.
There are many benefits of hiring a professional blog writer. You are able to pay someone to give you a good quality article which allows you to spend your valuable time on other needs. You can post that article into blogs which will begin to get you traffic to your site and will help you to make money.
With all the benefits there is one question you must ask yourself, "Why have I not hired a blog writer?" For more visit http://www.team-schuman.com/blog-writer.html
A professional blog writer is able to write blogs to post throughout the internet which will get traffic to that persons site. By effectively using a blog writer, you will be able to makemore money and promote your blog. Below are the benefits of hiring a professional writer:
1. Professional writers are able to work quickly and get your order done. If you are looking to get blog articles written in a hurry so that you are able to post them on the internet and begin to get more traffic to your site, hiring a blog writer is the thing to do.
2. Many people that have websites and need blog articles do not have the time to write there own. A lot of time and effort is required to write and edit a good quality article.. There are many other things that need to be taken care of other than articles, so hiring someone to write the articles for you will allow you to focus on those other things.
3. Depending on what the articles are about, there will probably be research that is needed. Professional writers have experience in doing research that allows them to quickly and effectively research a topic. They are able to research any product, service, program, or person, which helps you to know that the blog article is going to be good.
4. There are many reasons to want blog articles, be it to sell a product or get traffic to your site. A blog writer can write you a clear piece of work that will inform and persuade those who are reading it. A good blog article will make one consider to buy your product which will help you to make more money.
5. A professional writer is someone who writes for a living, so you know that the articles that they give you will be organized and clear. You know that there will be no errors and that you will have an effective piece of marketing when you post the articles around the internet.
There are many benefits of hiring a professional blog writer. You are able to pay someone to give you a good quality article which allows you to spend your valuable time on other needs. You can post that article into blogs which will begin to get you traffic to your site and will help you to make money.
With all the benefits there is one question you must ask yourself, "Why have I not hired a blog writer?" For more visit http://www.team-schuman.com/blog-writer.html
Wednesday, May 28, 2008
SEO - Just Add Water.....NOT!
I miss the old days....life was simple. Your TV had just a few channels, your phone was attached to a wall, and the computer was cool thing to have for the few who could afford one. But times change, our world changes and technology grows. TV has 200 plus channels (and still nothing on), your phone is attached to your hip and you could not live without a computer and the Internet is filled with billions of pages.
SEO was an easy job then. It was a no brainer. It was fast, it worked and the stress was little. Well, those days are long gone and the facts of SEO are no longer as easy as it use to be. It is not a quick fix and it is an ongoing process.
Sure, there are hundreds of SEO companies available for you to choose from. Cheap ones that say they submit your site to 1000's of engines (big deal), ones that add 100's of doorway pages (look out for spam), those that promise fast top rankings (they lie). Let's face it, for SEO there is The Good, The Bad and The Ugly. But lets not focus on the bad and ugly....they may be cheap, but you get what you pay for...nothing!
SEO is not instant, not any more. You need to look at many factors, you need to be prepared to make changes, you need to be willing to work closely with your SEO expert and be willing to be in it for the long haul. SEO changes and you need to be ready to meet those changes.
You should be serious about your web site. This is your business and you need to treat it as so. Canned web sites, website templates that offer everything from stores to products to hosting and say you have no worries on updating the site and still can achieve rankings may be a bit misleading. SEO is ongoing work and one you need to be prepared to handle.
Your SEO Expert serves two purposes...to guide you in changes that you need to make to a web site and to help you optimize your web site by actually working within the site so that you can be found for relevant keyword phrases.
Your Web Site Design
It used to be that design aspects really did not matter. Well, now they do and it is a big deal. If your site is poorly designed, poorly coded and developed using complex databases or heavily graphic, you face issues. You may need to make changes, you may want to develop a new site...whatever the need, your SEO will inform you what issues may be causing the site from being read correctly.
Your Keywords
Please...generic words may seem like the best, but with billions of pages, is it really feasible? Keyword phrases are extremely important, phrases that target your audience is imperative. Your SEO expert should work with you on helping you to make the most important choices on good, targeted and precise phrases that will target your consumer or product line.
Your Content
Using your keywords in content is important for the engines. Having good content is important to your consumer as well. Lack of content is not going to help you gain on the engines and lack of content is not going to help your consumer understand your product line. Your SEO expert can provide you writing assistance for those do it yourself folks or provide you with their expert content writers. Do not be fooled...if you are not using keywords with content, how can you expect to achieve rankings for those phrases?
Your Site Link Popularity
If no one else thinks your web site is important, then why would a consumer. You web site needs to be found on relevant web sites. You need to get your site out there....it needs to be seen on other web sites. Not doing so means that even you do not think your site is important enough to share with others. Your SEO can help you achieve a successful link campaign or even consult with you on the process. This is a time consuming task, and it needs to be done right. I mean, you want you site to be seen on the best of sites, so take the time to consider getting a link to those sites that can help you be seen as an expert in your product field.
Your Blog
Funny word...Blog. I mean, what does it really mean? Who came up with it...well who cares. What is important is that they are fabulous for helping with you SEO campaign. They are informative, they are easy to navigate, they contain content and so much more. Bogs are the way to go to help enhance your site. Again, your SEO can help you by developing a blog, you can easily learn to maintain it, keep it fresh, keep it current.
Conclusion
Sure, SEO is just part of your marketing game plan. But it is a vital one when used with your other online and offline marketing. Gone are the days of easy rankings. Just because you built it, doesn't mean they'll come. A website is a business and as such deserves your time and your professional SEO to help you achieve your goals and bottom line success. For more visit http://twitter.com/EcomBuffet
SEO was an easy job then. It was a no brainer. It was fast, it worked and the stress was little. Well, those days are long gone and the facts of SEO are no longer as easy as it use to be. It is not a quick fix and it is an ongoing process.
Sure, there are hundreds of SEO companies available for you to choose from. Cheap ones that say they submit your site to 1000's of engines (big deal), ones that add 100's of doorway pages (look out for spam), those that promise fast top rankings (they lie). Let's face it, for SEO there is The Good, The Bad and The Ugly. But lets not focus on the bad and ugly....they may be cheap, but you get what you pay for...nothing!
SEO is not instant, not any more. You need to look at many factors, you need to be prepared to make changes, you need to be willing to work closely with your SEO expert and be willing to be in it for the long haul. SEO changes and you need to be ready to meet those changes.
You should be serious about your web site. This is your business and you need to treat it as so. Canned web sites, website templates that offer everything from stores to products to hosting and say you have no worries on updating the site and still can achieve rankings may be a bit misleading. SEO is ongoing work and one you need to be prepared to handle.
Your SEO Expert serves two purposes...to guide you in changes that you need to make to a web site and to help you optimize your web site by actually working within the site so that you can be found for relevant keyword phrases.
Your Web Site Design
It used to be that design aspects really did not matter. Well, now they do and it is a big deal. If your site is poorly designed, poorly coded and developed using complex databases or heavily graphic, you face issues. You may need to make changes, you may want to develop a new site...whatever the need, your SEO will inform you what issues may be causing the site from being read correctly.
Your Keywords
Please...generic words may seem like the best, but with billions of pages, is it really feasible? Keyword phrases are extremely important, phrases that target your audience is imperative. Your SEO expert should work with you on helping you to make the most important choices on good, targeted and precise phrases that will target your consumer or product line.
Your Content
Using your keywords in content is important for the engines. Having good content is important to your consumer as well. Lack of content is not going to help you gain on the engines and lack of content is not going to help your consumer understand your product line. Your SEO expert can provide you writing assistance for those do it yourself folks or provide you with their expert content writers. Do not be fooled...if you are not using keywords with content, how can you expect to achieve rankings for those phrases?
Your Site Link Popularity
If no one else thinks your web site is important, then why would a consumer. You web site needs to be found on relevant web sites. You need to get your site out there....it needs to be seen on other web sites. Not doing so means that even you do not think your site is important enough to share with others. Your SEO can help you achieve a successful link campaign or even consult with you on the process. This is a time consuming task, and it needs to be done right. I mean, you want you site to be seen on the best of sites, so take the time to consider getting a link to those sites that can help you be seen as an expert in your product field.
Your Blog
Funny word...Blog. I mean, what does it really mean? Who came up with it...well who cares. What is important is that they are fabulous for helping with you SEO campaign. They are informative, they are easy to navigate, they contain content and so much more. Bogs are the way to go to help enhance your site. Again, your SEO can help you by developing a blog, you can easily learn to maintain it, keep it fresh, keep it current.
Conclusion
Sure, SEO is just part of your marketing game plan. But it is a vital one when used with your other online and offline marketing. Gone are the days of easy rankings. Just because you built it, doesn't mean they'll come. A website is a business and as such deserves your time and your professional SEO to help you achieve your goals and bottom line success. For more visit http://twitter.com/EcomBuffet
Monday, May 26, 2008
How Google Works - Search Engine Marketing Services
Google drives a huge proportion of the search traffic on the internet.What this means for you is that if you can understand Google, then if you were to build a website (as an affiliate), then you'll stand a much better chance of ranking highly on the specific search terms that you're targeting (e.g. "dog training", "dalmation training",
"stop german shepherd digging", and so on).
I'm going to provide for you a no-nonsense, but yet comprehensive guide to how Google works.Google has a comprehensive and highly developed technology, a straightforward interface and a wide-ranging array of search tools which enable the users to easily access a variety of information online. Google users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phonebook listings available on Google for all of US cities and basically surf the 3 billion odd web pages on the internet! Google boasts of having world's largest archive of Usenet messages, dating all the way back to 1981. Google's technology can be
accessed from any conventional desktop PC as well as from various wireless platforms such as WAP and i-mode phones, handheld devices
and other such Internet equipped gadgets. The web search technology offered by Google is often the technology of choice of the world's leading portals and websites. It has also
benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still
brings revenues to the advertisers.
Google's Web Search Technology
When you search for a particular keyword or a phrase, most of the search engines return a list of page in order of the number of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed PageRank Technology and hypertext-matching analysis which makes several instantaneous calculations undertaken without any human intervention. Google's structural design also expands simultaneously as the internet expands.
PageRank technology
PageRank technology involves the use of an equation which comprises of millions of variables and terms and determines a factual measurement of the significance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Unlike some other search engines, Google does not calculate links but utilizes the extensive link structure of the web as an organizational tool. When the link to a Page, lets say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A. Quintessentially, Google calculates the importance of a page by the number of such 'votes' it receives. Not only that, Google also assesses the importance of the pages that are involved in the voting process. Consequently, pages that are themselves ahead in ranking and are important in that way also help to make other pages important
One thing to note here is that Google's technology does not involve human intervention in anyway and uses the inherent intelligence of the internet and its resources to determine the ranking and importance of any page.Not only that, Google also evaluates the content of its nearest web pages. This policy of not disregarding any subject matter pays off in the end and enables Google to return results that are closest to user queries.
1. When the query is submitted and the enter key is pressed, the web server sends the query to the index servers. Index server is exactly what its name suggests; it consists of an index much like the index of a book which displays where is the particular page containing the queried term is located in the entire book.
2. After this, the query proceeds to the doc servers, and these servers actually retrieve the stored documents. Page descriptions or "snippets" are then generated to suitably describe each search result.
3. These results are then returned to the user in less than a second!
The Google Dance
Approximately once a month, Google update their index by
recalculating the Pageranks of each of the web pages that they have
crawled. The period during the update is known as the Google dance.
Because of the nature of PageRank, the calculations need to be
performed about 40 times and, because the index is so large, the
calculations take several days to complete.
During this period, the search results fluctuate; sometimes
minute-by minute. It is because of these fluctuations that the
term, Google Dance, was coined. The dance usually takes place
sometime during the last third of each month.
Google has two other servers that can be used for searching. The
search results on them also change during the monthly update and
they are part of the Google dance.
For the rest of the month, fluctuations sometimes occur in the
search results, but they should not be confused with the actual
dance. They are due to Google's fresh crawl and to what is known
"Everflux".
Google has two other searchable servers apart from www.google.com.
They are www2.google.com and www3.google.com. Most of the time, the
results on all 3 servers are the same, but during the dance, they
are different.
For most of the dance, the rankings that can be seen on www2 and
www3 are the new rankings that will transfer to www when the dance
is over. Even though the calculations are done about 40 times, the
final rankings can be seen from very early on. This is because,
during the first few iterations, the calculated figures merge to
being close to their final figures.
You can see this with the Pagerank Calculator by checking the Data
box and performing some calculations. After the first few
iterations the search results on www2 and www3 may still change,
but only slightly.
During the dance, the results from www2 and www3 will sometimes
show on the www server, but only briefly. Also, new results on www2
and www3 can disappear for short periods. At the end of the dance,
the results on www will match those on www2 and www3.
This Google Dance Tool allows you to check your rankings on www,
www2 and www3 and on all 9 datacenters simultaneously.
How to maximize Google's Search Features?
Find It ASAP
The Google Web Directory works in combination of the Google Search
Technology and the Netscape Open Directory Project which makes it
possible to search the Internet organized by topic.
Google displays the pages in order of the rank given to it using
the PageRank Technology. It not only searches the titles and
descriptions of the websites, but searches the entire content of
sites within a category, which ultimately delivers a comprehensive
search to the users.
Google also has a fully functional web directory which categorizes
all the searches in order.
In case you are feeling lucky
The I'm Feeling Lucky(TM) search button is recommended when searching
for a highest ranked web page for a particular search. This saves
time in searching for a webpage.
The multi-faceted Google Toolbar
The Google Toolbar(TM) can seamlessly integrate with a user's web
browser and be of quick assistance.
Pandora's Box
- Google enables its users to search for U.S. street maps
immediately by just typing the street name in the query box.
- Latest stock quotes are just a click away. Just type in the
company ticker symbol or the name of one of the stock indices stock
and mutual fund information and Google will return the relevant
information in association with high-profile financial and trading
concerns.
Cache me if you can
Google takes a snapshot of each page it examined as it crawls the
web and stores or caches them as a back-up in case the original
page is unavailable.
This cached link always displays the page in the same manner as it
was indexed and this is used by Google to match the relevancy of
the page to the query submitted by the user.
The "Cached" link will be missing for sites that have not been
indexed, as well as for sites whose owners have requested Google
not to cache their content.
Google Web Search Features
Google offers a variety of special features which helps users to
find exactly what they are looking which is all in addition to
providing easy access to more than 3 billion web pages. The
following is an overview of its key features:
- Calculator
Google has a built-in calculator function which can be used to
calculate mathematical expressions involving basic arithmetic, more
complicated math, units of measure and conversions, physical
constants and even hexadecimal and binary numbering systems. You
can simply enter the expression you'd like evaluated in the search
box and hit the Enter key or click the Google Search button.
- Dictionary Definitions
When searching about any particular term, if the Google database
has a definition or meaning for the term, then it will be
highlighted with an underline on the results page. This definition
is derived in association with a reliable dictionary source.
- File Types
In addition to HTML files, Google search also supports 12 other
formats such as PDF, Microsoft Office, PostScript, Corel
WordPerfect, Lotus 1-2-3, and others. Additionally, Google also
offers the user the ability to "View as HTML", which allows users
to view these files in case the corresponding software is not
installed on the user's PC. It also eliminates the hazards of
opening a virus-infected document.
- News Headlines
While searching for a particular term, if that term is also in any
of the current news, it is displayed as a separate news link on the
results page. This is derived from various news providers who work
in association with Google and who let Google monitor them.
A new offering - Advanced News Search
A new offering from Google - Advanced News Search, allows visitors
to scour headlines by date, location, exact phrases or publication.
People can use it retrieve articles from more than 4,500 news
outlets publishing on the Web. Advanced News Search lets visitors
search for headlines using several parameters. Among other
features, people can locate stories that contain an exact phrase,
within the Unites States or abroad, or written by a specific
publisher.
- Similar Pages
The results page also displays a link for 'similar pages' which
uses the GoogleScout technology to explore the web for similar
pages. This is particularly helpful if you have hit upon a page
which has relevant content, but you want something similar but more.
- Web Page Translation
This feature is particularly helpful if your search has non-English
results. Google offers a facility to automatically translate a
page for you in English. Currently, Google supports Italian,
French, Spanish, German, and Portuguese languages.
- SafeSearch Filtering
Google provides a SafeSearch option to filter pornographic contents
from its results page. This is especially useful for shared
computers which need to be protected for children surfing the
Internet. Google's technology tries to check keywords and
phrases, URLs and Open Directory categories and eliminate these
from the search results.
Submitting your URL to Google
Google is primarily a fully-automatic search engine with no
human-intervention involved in the search process. It utilizes
robots known as 'spiders' to crawl the web on a regular basis for
new updates and new websites to be included in the Google Index.
This robot software follows hyperlinks from site to site. Google
does not require that you should submit your URL to its database
for inclusion in the index, as it is anyway done automatically by
the 'spiders'. However, manual submission of URL can be done by
going to the Google website and clicking the related link.
One important thing here is that Google does not accept payment of
any sort for site submission or improving page rank of your
website. Also, submitting your site through the Google website
does not guarantee listing in the index.
Cloaking
Sometimes, a webmaster might program the server in such a way that
it returns different content to Google than it returns to regular
users, which is often done to misrepresent search engine rankings.
This process is referred to as cloaking as it conceals the actual
website and returns distorted webpages to search engines crawling
the site. This can mislead users about what they'll find when they
click on a search result. Google highly disapproves of any such
practice and might place a ban on the website which is found guilty
of cloaking.
Google Guidelines
Here are some of the important tips and tricks that can be employed
while dealing with Google.
Do's
- A website should have crystal clear hierarchy and links and
should preferably be easy to navigate.
- A site map is required to help the users go around your site and
in case the site map has more than 100 links, then it is advisable
to break it into several pages to avoid clutter.
- Come up with essential and precise keywords and make sure that
your website features relevant and informative content.
- The Google crawler will not recognize text hidden in the images,
so when describing important names, keywords or links; stick with
plain text.
- The TITLE and ALT tags should be descriptive and accurate and the
website should have no broken links or incorrect HTML.
- Dynamic pages (the URL consisting of a '?' character) should be
kept to a minimum as not every search engine spider is able to
crawl them.
- The robots.txt file on your web server should be current and
should not block the Googlebot crawler. This file tells crawlers
which directories can or cannot be crawled.
Don'ts
- When making a site, do not cheat your users, i.e. those people
who will surf your website. Do not provide them with irrelevant
content or present them with any fraudulent schemes.
- Avoid tricks or link schemes designed to increase your site's
ranking.
- Do not employ hidden texts or hidden links.
- Google frowns upon websites using cloaking technique. Hence, it
is advisable to avoid that.
- Automated queries should not be sent to Google.
- Avoid stuffing pages with irrelevant words and content. Also
don't create multiple pages, subdomains, or domains with
significantly duplicate content.
"stop german shepherd digging", and so on).
I'm going to provide for you a no-nonsense, but yet comprehensive guide to how Google works.Google has a comprehensive and highly developed technology, a straightforward interface and a wide-ranging array of search tools which enable the users to easily access a variety of information online. Google users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phonebook listings available on Google for all of US cities and basically surf the 3 billion odd web pages on the internet! Google boasts of having world's largest archive of Usenet messages, dating all the way back to 1981. Google's technology can be
accessed from any conventional desktop PC as well as from various wireless platforms such as WAP and i-mode phones, handheld devices
and other such Internet equipped gadgets. The web search technology offered by Google is often the technology of choice of the world's leading portals and websites. It has also
benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still
brings revenues to the advertisers.
Google's Web Search Technology
When you search for a particular keyword or a phrase, most of the search engines return a list of page in order of the number of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed PageRank Technology and hypertext-matching analysis which makes several instantaneous calculations undertaken without any human intervention. Google's structural design also expands simultaneously as the internet expands.
PageRank technology
PageRank technology involves the use of an equation which comprises of millions of variables and terms and determines a factual measurement of the significance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Unlike some other search engines, Google does not calculate links but utilizes the extensive link structure of the web as an organizational tool. When the link to a Page, lets say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A. Quintessentially, Google calculates the importance of a page by the number of such 'votes' it receives. Not only that, Google also assesses the importance of the pages that are involved in the voting process. Consequently, pages that are themselves ahead in ranking and are important in that way also help to make other pages important
One thing to note here is that Google's technology does not involve human intervention in anyway and uses the inherent intelligence of the internet and its resources to determine the ranking and importance of any page.Not only that, Google also evaluates the content of its nearest web pages. This policy of not disregarding any subject matter pays off in the end and enables Google to return results that are closest to user queries.
1. When the query is submitted and the enter key is pressed, the web server sends the query to the index servers. Index server is exactly what its name suggests; it consists of an index much like the index of a book which displays where is the particular page containing the queried term is located in the entire book.
2. After this, the query proceeds to the doc servers, and these servers actually retrieve the stored documents. Page descriptions or "snippets" are then generated to suitably describe each search result.
3. These results are then returned to the user in less than a second!
The Google Dance
Approximately once a month, Google update their index by
recalculating the Pageranks of each of the web pages that they have
crawled. The period during the update is known as the Google dance.
Because of the nature of PageRank, the calculations need to be
performed about 40 times and, because the index is so large, the
calculations take several days to complete.
During this period, the search results fluctuate; sometimes
minute-by minute. It is because of these fluctuations that the
term, Google Dance, was coined. The dance usually takes place
sometime during the last third of each month.
Google has two other servers that can be used for searching. The
search results on them also change during the monthly update and
they are part of the Google dance.
For the rest of the month, fluctuations sometimes occur in the
search results, but they should not be confused with the actual
dance. They are due to Google's fresh crawl and to what is known
"Everflux".
Google has two other searchable servers apart from www.google.com.
They are www2.google.com and www3.google.com. Most of the time, the
results on all 3 servers are the same, but during the dance, they
are different.
For most of the dance, the rankings that can be seen on www2 and
www3 are the new rankings that will transfer to www when the dance
is over. Even though the calculations are done about 40 times, the
final rankings can be seen from very early on. This is because,
during the first few iterations, the calculated figures merge to
being close to their final figures.
You can see this with the Pagerank Calculator by checking the Data
box and performing some calculations. After the first few
iterations the search results on www2 and www3 may still change,
but only slightly.
During the dance, the results from www2 and www3 will sometimes
show on the www server, but only briefly. Also, new results on www2
and www3 can disappear for short periods. At the end of the dance,
the results on www will match those on www2 and www3.
This Google Dance Tool allows you to check your rankings on www,
www2 and www3 and on all 9 datacenters simultaneously.
How to maximize Google's Search Features?
Find It ASAP
The Google Web Directory works in combination of the Google Search
Technology and the Netscape Open Directory Project which makes it
possible to search the Internet organized by topic.
Google displays the pages in order of the rank given to it using
the PageRank Technology. It not only searches the titles and
descriptions of the websites, but searches the entire content of
sites within a category, which ultimately delivers a comprehensive
search to the users.
Google also has a fully functional web directory which categorizes
all the searches in order.
In case you are feeling lucky
The I'm Feeling Lucky(TM) search button is recommended when searching
for a highest ranked web page for a particular search. This saves
time in searching for a webpage.
The multi-faceted Google Toolbar
The Google Toolbar(TM) can seamlessly integrate with a user's web
browser and be of quick assistance.
Pandora's Box
- Google enables its users to search for U.S. street maps
immediately by just typing the street name in the query box.
- Latest stock quotes are just a click away. Just type in the
company ticker symbol or the name of one of the stock indices stock
and mutual fund information and Google will return the relevant
information in association with high-profile financial and trading
concerns.
Cache me if you can
Google takes a snapshot of each page it examined as it crawls the
web and stores or caches them as a back-up in case the original
page is unavailable.
This cached link always displays the page in the same manner as it
was indexed and this is used by Google to match the relevancy of
the page to the query submitted by the user.
The "Cached" link will be missing for sites that have not been
indexed, as well as for sites whose owners have requested Google
not to cache their content.
Google Web Search Features
Google offers a variety of special features which helps users to
find exactly what they are looking which is all in addition to
providing easy access to more than 3 billion web pages. The
following is an overview of its key features:
- Calculator
Google has a built-in calculator function which can be used to
calculate mathematical expressions involving basic arithmetic, more
complicated math, units of measure and conversions, physical
constants and even hexadecimal and binary numbering systems. You
can simply enter the expression you'd like evaluated in the search
box and hit the Enter key or click the Google Search button.
- Dictionary Definitions
When searching about any particular term, if the Google database
has a definition or meaning for the term, then it will be
highlighted with an underline on the results page. This definition
is derived in association with a reliable dictionary source.
- File Types
In addition to HTML files, Google search also supports 12 other
formats such as PDF, Microsoft Office, PostScript, Corel
WordPerfect, Lotus 1-2-3, and others. Additionally, Google also
offers the user the ability to "View as HTML", which allows users
to view these files in case the corresponding software is not
installed on the user's PC. It also eliminates the hazards of
opening a virus-infected document.
- News Headlines
While searching for a particular term, if that term is also in any
of the current news, it is displayed as a separate news link on the
results page. This is derived from various news providers who work
in association with Google and who let Google monitor them.
A new offering - Advanced News Search
A new offering from Google - Advanced News Search, allows visitors
to scour headlines by date, location, exact phrases or publication.
People can use it retrieve articles from more than 4,500 news
outlets publishing on the Web. Advanced News Search lets visitors
search for headlines using several parameters. Among other
features, people can locate stories that contain an exact phrase,
within the Unites States or abroad, or written by a specific
publisher.
- Similar Pages
The results page also displays a link for 'similar pages' which
uses the GoogleScout technology to explore the web for similar
pages. This is particularly helpful if you have hit upon a page
which has relevant content, but you want something similar but more.
- Web Page Translation
This feature is particularly helpful if your search has non-English
results. Google offers a facility to automatically translate a
page for you in English. Currently, Google supports Italian,
French, Spanish, German, and Portuguese languages.
- SafeSearch Filtering
Google provides a SafeSearch option to filter pornographic contents
from its results page. This is especially useful for shared
computers which need to be protected for children surfing the
Internet. Google's technology tries to check keywords and
phrases, URLs and Open Directory categories and eliminate these
from the search results.
Submitting your URL to Google
Google is primarily a fully-automatic search engine with no
human-intervention involved in the search process. It utilizes
robots known as 'spiders' to crawl the web on a regular basis for
new updates and new websites to be included in the Google Index.
This robot software follows hyperlinks from site to site. Google
does not require that you should submit your URL to its database
for inclusion in the index, as it is anyway done automatically by
the 'spiders'. However, manual submission of URL can be done by
going to the Google website and clicking the related link.
One important thing here is that Google does not accept payment of
any sort for site submission or improving page rank of your
website. Also, submitting your site through the Google website
does not guarantee listing in the index.
Cloaking
Sometimes, a webmaster might program the server in such a way that
it returns different content to Google than it returns to regular
users, which is often done to misrepresent search engine rankings.
This process is referred to as cloaking as it conceals the actual
website and returns distorted webpages to search engines crawling
the site. This can mislead users about what they'll find when they
click on a search result. Google highly disapproves of any such
practice and might place a ban on the website which is found guilty
of cloaking.
Google Guidelines
Here are some of the important tips and tricks that can be employed
while dealing with Google.
Do's
- A website should have crystal clear hierarchy and links and
should preferably be easy to navigate.
- A site map is required to help the users go around your site and
in case the site map has more than 100 links, then it is advisable
to break it into several pages to avoid clutter.
- Come up with essential and precise keywords and make sure that
your website features relevant and informative content.
- The Google crawler will not recognize text hidden in the images,
so when describing important names, keywords or links; stick with
plain text.
- The TITLE and ALT tags should be descriptive and accurate and the
website should have no broken links or incorrect HTML.
- Dynamic pages (the URL consisting of a '?' character) should be
kept to a minimum as not every search engine spider is able to
crawl them.
- The robots.txt file on your web server should be current and
should not block the Googlebot crawler. This file tells crawlers
which directories can or cannot be crawled.
Don'ts
- When making a site, do not cheat your users, i.e. those people
who will surf your website. Do not provide them with irrelevant
content or present them with any fraudulent schemes.
- Avoid tricks or link schemes designed to increase your site's
ranking.
- Do not employ hidden texts or hidden links.
- Google frowns upon websites using cloaking technique. Hence, it
is advisable to avoid that.
- Automated queries should not be sent to Google.
- Avoid stuffing pages with irrelevant words and content. Also
don't create multiple pages, subdomains, or domains with
significantly duplicate content.
Wednesday, May 21, 2008
Success with Internet Marketing from Home
Going online means you no longer have to hire a professional to get powerful marketing results. Success with internet marketing can come from your home office once you discover the keys to promoting your business online.
Your Starting Point
First, you will need a website. It is best if you do your homework and select optimal keywords before you get your domain name. Then you can separate the keyword phrase with hyphens when composing your domain name, thereby making your keywords more accessible to search engines.
Keywords
Next, you will need to optimize the keywords as you build and add content to your website so that the search engines will find your site and rank it well. If there is too high a percentage of keywords can hurt rather than help your pursuit of good search engine visibility. Seek out some effective Search Engine Optimization tools to help you succeed in getting a website that will rank highly.
Links and Traffic
After you've done what you can to build an effective website, you will need to turn your attention to letting people know about it. Getting links to your website is critical if you want people to find it. You can draw traffic to your website in a variety of ways, and you should try at least several of these options in order to build links and traffic.
1) Write articles—lots of them—and submit them to article directories. At the end of the article, your resource box gives your name, some brief information, and links to your website.
2) Create a blog that you update frequently. People enjoy the casual, conversational style of blogs, and if they like yours well enough, they may even subscribe to it as an RSS feed.
3) Answer questions on forums that deal with a topic related to your website. You can generate better leads by writing truly helpful responses rather than posting only for self-promotion purposes.
4) Create a lens on Squidoo. Here you can promote your website for free, and possibly earn money for charity and perhaps yourself while you are at it.
E-mail List
Gathering e-mail addresses from people who respond to an offer on your website, blog, or resource box is what you need to do in order to begin an e-mail marketing campaign. You want people who are interested enough to "opt in" and sign up for your list. E-mail is a way to stay on the radar of people who might eventually decide to come to your website to buy.
Your Results
Finally, you should be tracking where the visitors to your website are coming from and work toward improving how many people you reach and how likely they are to buy from you (your conversion rate). The best marketers are always trying to evaluate their results in order to improve them. By staying on top of overall marketing trends and strategies as well as monitoring how well your own efforts are paying off, you can gain success with internet marketing. The satisfaction and savings that come from doing it yourself are what will keep you and your business moving forward. For more http://jointopmarketer.com/
Your Starting Point
First, you will need a website. It is best if you do your homework and select optimal keywords before you get your domain name. Then you can separate the keyword phrase with hyphens when composing your domain name, thereby making your keywords more accessible to search engines.
Keywords
Next, you will need to optimize the keywords as you build and add content to your website so that the search engines will find your site and rank it well. If there is too high a percentage of keywords can hurt rather than help your pursuit of good search engine visibility. Seek out some effective Search Engine Optimization tools to help you succeed in getting a website that will rank highly.
Links and Traffic
After you've done what you can to build an effective website, you will need to turn your attention to letting people know about it. Getting links to your website is critical if you want people to find it. You can draw traffic to your website in a variety of ways, and you should try at least several of these options in order to build links and traffic.
1) Write articles—lots of them—and submit them to article directories. At the end of the article, your resource box gives your name, some brief information, and links to your website.
2) Create a blog that you update frequently. People enjoy the casual, conversational style of blogs, and if they like yours well enough, they may even subscribe to it as an RSS feed.
3) Answer questions on forums that deal with a topic related to your website. You can generate better leads by writing truly helpful responses rather than posting only for self-promotion purposes.
4) Create a lens on Squidoo. Here you can promote your website for free, and possibly earn money for charity and perhaps yourself while you are at it.
E-mail List
Gathering e-mail addresses from people who respond to an offer on your website, blog, or resource box is what you need to do in order to begin an e-mail marketing campaign. You want people who are interested enough to "opt in" and sign up for your list. E-mail is a way to stay on the radar of people who might eventually decide to come to your website to buy.
Your Results
Finally, you should be tracking where the visitors to your website are coming from and work toward improving how many people you reach and how likely they are to buy from you (your conversion rate). The best marketers are always trying to evaluate their results in order to improve them. By staying on top of overall marketing trends and strategies as well as monitoring how well your own efforts are paying off, you can gain success with internet marketing. The satisfaction and savings that come from doing it yourself are what will keep you and your business moving forward. For more http://jointopmarketer.com/
Tuesday, May 20, 2008
The Advantages Of Targeted Traffic
Let's face it, traffic is the life blood of any business. Without it, the business or website is useless and a waste of time and effort. Yet many webmasters do not know how to get the kind of traffic they need to really prosper. As a result, many spend great deals of money on first one kind of advertising then another. After awhile they get frustrated by the lack of results and give up.
These webmasters follow a simple (if misguided) idea that if they throw enough traffic at a particular website something will stick and they will make a sale. While this idea can be true, it is an expensive way to promote. More than likely, it will end in failure.
There are two basic types of traffic to be had online. Targeted traffic and untargeted traffic. Targeted traffic is what all webmasters crave it is harder to get and retain but more profitable. Untargeted traffic is considered by many as a waste as it doesn't really get the webmaster who uses it any real sales. Certainly not enough to make any real profits.
Just think, if a webmaster is buying untargeted traffic, he may, in fact, get it. But most of this traffic will be from people who are not really interested in the products but are being paid to simply visit the site. The webmaster may see a few sales, but the odds are against it. These people will move on to other sites and likely never return.
On the other hand, if you are getting visits from people who are honestly interested in your product or service, then your chances for sales go up considerably.
How To Find Quality Traffic
The statement above begs the question, where do webmasters find that kind of traffic? The answers may surprise you.
THe biggest source of traffic to date is the search engines. In fact, some of the best means of generating targeted traffic also have the added benefit of influencing the search engine rankings. One good example of this is in the form of article marketing.
For each original content article that is put out becomes a front page for the website is represents. Strategically assigning relavent keywords to those articles can help get the articles ranked in the search engines, which can benefit the site. The articles need to be of good quality to capture the reader's interest enough for them to visit the site. Ironically, the articles will often show up in any given search before the site they represent do.
Reciprocal linking, or link trading, is another means of building quality traffic while benefiting the search engine rankings as well. The benefits to this type of traffic building come in two primary forms. The first form is through the links themselves. The website with the lower page rank benefit from the traffic overflow. The other, higher ranked, website benefits as well but to a lesser degree.
Both websites benefit to one degree or another from the links themselves as they are measured in the search engines to determine importance and ranking.
Finally, one excellent way to gain targeted traffic is to write a report and give it away. You can use nearly any media but free reports are a good low cost starter. This is one form of viral marketing. It is considered to be the best marketing technique that any webmaster can use. The quality traffic generated is the most profitable.
It is important to keep in mind that targeted traffic is sometimes harder to get. It also takes longer to get it started as opposed to e-mail marketing and the like. But the advantages of targeted traffic are far superior than untargeted traffic. For more visit http://www.e-profitsubmissions.com/
These webmasters follow a simple (if misguided) idea that if they throw enough traffic at a particular website something will stick and they will make a sale. While this idea can be true, it is an expensive way to promote. More than likely, it will end in failure.
There are two basic types of traffic to be had online. Targeted traffic and untargeted traffic. Targeted traffic is what all webmasters crave it is harder to get and retain but more profitable. Untargeted traffic is considered by many as a waste as it doesn't really get the webmaster who uses it any real sales. Certainly not enough to make any real profits.
Just think, if a webmaster is buying untargeted traffic, he may, in fact, get it. But most of this traffic will be from people who are not really interested in the products but are being paid to simply visit the site. The webmaster may see a few sales, but the odds are against it. These people will move on to other sites and likely never return.
On the other hand, if you are getting visits from people who are honestly interested in your product or service, then your chances for sales go up considerably.
How To Find Quality Traffic
The statement above begs the question, where do webmasters find that kind of traffic? The answers may surprise you.
THe biggest source of traffic to date is the search engines. In fact, some of the best means of generating targeted traffic also have the added benefit of influencing the search engine rankings. One good example of this is in the form of article marketing.
For each original content article that is put out becomes a front page for the website is represents. Strategically assigning relavent keywords to those articles can help get the articles ranked in the search engines, which can benefit the site. The articles need to be of good quality to capture the reader's interest enough for them to visit the site. Ironically, the articles will often show up in any given search before the site they represent do.
Reciprocal linking, or link trading, is another means of building quality traffic while benefiting the search engine rankings as well. The benefits to this type of traffic building come in two primary forms. The first form is through the links themselves. The website with the lower page rank benefit from the traffic overflow. The other, higher ranked, website benefits as well but to a lesser degree.
Both websites benefit to one degree or another from the links themselves as they are measured in the search engines to determine importance and ranking.
Finally, one excellent way to gain targeted traffic is to write a report and give it away. You can use nearly any media but free reports are a good low cost starter. This is one form of viral marketing. It is considered to be the best marketing technique that any webmaster can use. The quality traffic generated is the most profitable.
It is important to keep in mind that targeted traffic is sometimes harder to get. It also takes longer to get it started as opposed to e-mail marketing and the like. But the advantages of targeted traffic are far superior than untargeted traffic. For more visit http://www.e-profitsubmissions.com/
Monday, May 19, 2008
Guidelines on Search Engine Optimization
SEO or Search Engine Optimization plays a very big part in the advertising of products and services offered by internet marketing campaigns. Through search engines, marketers can advertise their businesses and get more hits and website visits. Their success is determined by their rank in the dominating search engines in the World Wide Web.
The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.
Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is Advantages of SEO, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.
The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.
Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains.
There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.
If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO. For more visit http://www.easymlmprofits.com/
The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.
Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is Advantages of SEO, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.
The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.
Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains.
There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.
If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO. For more visit http://www.easymlmprofits.com/
Subscribe to:
Posts (Atom)