Role of Reciprocal links in SEO

After proving that link exchanges really work to help search engine rankings, I was bombarded with requests asking about my successful method for getting reciprocal links. Instead of answering each person individually, I decided to put up an article that will help everyone who is struggling with getting responses to their link request emails.

And that's the big problem with link exchange requests, isn't it? They are often ignored. If you have the words "link exchange" or "reciprocal link" or anything like that in the email subject, the email will be unceremoniously deleted by 95% of webmasters. The other 5% probably aren't worth trading links with.

Why is that? It's because thousands of webmasters are using automated tools to crank out the link request emails, trying to get links to junk sites that have little real content and even less value. Because of this, webmasters have been conditioned to ignore link request emails.

First, Don't Ask For Link: Pay A Compliment and Give a Link

I solved this problem by not asking for a link in my "link request" email. In fact, I don't even mention a link at all!

Does it seem counter-intuitive to not ask for a link request in my emails which are designed to get a link to my site? It probably does. But if you ask for a link, you'll just get your email deleted, so you need to take an alternate route.

My subject line is usually something like:

"I'd love to add your site to my directory!"

Then, in the message body, I tell the webmaster what I like about their site and ask them to add their site to my directory. (Note: You should always pay the webmaster a personalized compliment so that they know your request wasn't cranked out by a machine.)

Wouldn't you be much more motivated to open up an email that says the person would love to add your site to their directory than to open one that says "Link exchange request" or something impersonal like that?

They Add Their Link To Your Directory, And Then ...

Once the webmaster adds their link to your directory, only then do you ask for a link back. Once they've already been given a generous link by you, most often those same webmasters will return the favor. In fact, I generally see about a 70% reciprocal link rate.

For the other 30%, they are still a valuable addition to my directory, so I keep them in there, but I mark their links with the rel="no follow" attribute so I don't lose any page rank for a webmaster who won't return the favor.

Do The Math

In the typical, unproductive scenario, you might send out 100 emails asking for a link back. You might get 10% to open the email at all, and of those who do only 20% actually swap links with you. That's 100 emails times 10% who open, or 10 people who actually read the email. Of those 10, 20% swap links with you, so you end up with only 2 links. Ouch!

Using my method, I get a solid 50-60% who open the email, followed by 70% who swap links with me. So I end up with 100 times 50%, or 50 email readers, times 70%. So I end up with 35 links. That's more than 17 times as productive as the clunky old method.

But it still takes work, which is why I recommend using SEO Elite to automate the process of finding and emailing potential link partners.

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SEO - One way links or two way links

This is a big question that is playing on the mind of almost all search engine optimizers. There are many forums and blogs where this is being discussed to make it easier for the SEO analysts to know the best possible way to get backlinks. Now we all know what can more and more backlinks mean to a website when its performance on search engine results page is considered.

Let us first analyze the case of reciprocal links or two-way links. You would want your site to be linked by a PR3 and above site. This is normally possible when you too have a PR3 site else the other site administrator might not be interested for all justified reasons. But in case you have a lower page rank or no page rank at all, then it becomes a very difficult process. Why would a PR3 site link to your site when you have a zero Page rank?
There is also one more reason why one should try to avoid two ways links though it can generate more backlinks. More and more outbound links decreases the overall page rank of the site.
So today more and more sites are trying to get inbound links and that too one-way links. This is possible through article posting. Great articles when submitted in hundreds can boost up the page rank. You can post articles to sites that accept them with a link to your website. So you don’t have to link your site to others whereas your site is getting linked. But one point needs to be remembered that the articles should not be sloppy and of no use. The article should be easy to read, informative, have all the answers that one is looking for to make it viewed by more and more number of users.

Reciprocal links can be very helpful once you have already achieved a high page rank. Then you can get links easily from other PR3 and above sites. It is not always possible to continue writing great articles. It is then that the two way link procedure can be of real help. But for the initial stages article posting is no doubt a better option to get one way inbound links.

The ground rule for search engine optimization is to make your website popular on the web. When you don’t want to spend on advertisements and paid links, getting one-way links through article posting is the best possible option. For more visit at http://www.seo-specialists-india.com/seo-services.html